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12 / 01 / 2018
Under its new ‘Boundless for all’ vision, Kia will
bring a future in which opportunities for mobility
and transportation limitless.



Kia today presents its future mobility vision at the 2018 Consumer Electronics Show (CES) in Las Vegas. Under its new ‘Boundless for all’ vision, Kia will bring a future in which opportunities for mobility and transportation are limitless. To broaden horizons with its mobility services, Kia is also demonstrating a range of new technologies as part of its new ‘ACE’ strategy to make its cars more Autonomous, Connected and Eco/Electric. 


"Boundless for all" is Kia’s future vision – where everyone has the opportunity to enjoy the infinite value that future mobility will bring. This is Kia’s manifesto for its role as a mass mobility provider in the future. Consumers are bound today by the idea that a car is ‘just a vehicle’, but Kia is committed to providing a broader solution to mobility.




"Boundless for all’ represents a future in which a vehicle can be so much more than the sum of its parts,”


Dr. Woong-chul Yang, Vice Chairman and

Head of Kia R&D Center. 









T H E   A C E   S T R A T E G Y



Kia’s ‘ACE’ strategy is based around three core elements, presenting Kia’s vision for future personal transportation:

1. Autonomous  

Kia plans to commercialise Level 4 autonomous driving technology, with ‘Smart City’ autonomous vehicle testing due to commence in 2021


2. Connected 

By 2025, Kia will adopt connected car technologies across every vehicle segment, and aim to make every single model a connected car by 2030


3. Eco/Electric 

Kia will introduce 16 new advanced powertrain vehicles by 2025, including a range of new hybrids, plug-in hybrids and electric vehicles, as well as an all-new fuel-cell electric vehicle in 2020 



Alongside these technologies, Kia announced its plans to roll-out its ‘WiBLE’ car-sharing service – launched in Korea in 2017 – to new regions from 2018, starting with Europe. 



Beyond Autonomous Driving: Kia’s exhibition theme for ‘connected’ vehicles At CES 2018, Kia is presenting a range of interactive exhibits which combine existing and future technologies. These demonstrate how vehicles could be optimized for enhanced connectivity as they become more autonomous. 


Kia’s exhibits at CES 2018 hint at a future ‘Beyond Autonomous Driving’. Visitors can interact with Kia’s developing autonomous drive technologies through a VR simulator, while also experiencing a V2X diorama demonstrating how cars could connect with other vehicles and the urban environment. 


The company plans to operate a large-scale test fleet for autonomous technology on public roads from 2019, paving the way for commercial production of the technology. Kia aims to commercialise Level 4 autonomous vehicles in smart cities from 2021 with a new Smart City pilot project. 


“Kia’s connected cars will be both boundless and connected and offer a new kind of mobility experience. Virtual reality, self-driving cars, and ‘vehicle-to-everything’ connectivity were all once considered technologies of the distant future. As they rapidly become a reality, Kia is exploring how to deploy these new technologies for its customers. Our strategy and vision for future mobility is demonstrated by a range of interactive displays, showing what our customers can look forward to,” said Vice Chairman Yang. 


16 new electrified vehicles by 2025 Kia will continue to expand its range of environmentally-friendly cars in the coming years, and plans to offer a total of 16 electrified vehicles by 2025, including a fuel-cell electric vehicle (FCEV) in 2020. 




“By 2025, we will offer a total of 16 advanced powertrain


vehicles, with five new hybrids and plug-in hybrids,


five new battery EVs, and an all-new mass market FCEV.


Due to launch in 2020, this FCEV will spearhead Kia’s


efforts to realize a zero-emission future for mobility,”


said Vice Chairman Yang.










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