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11 / 02 / 2020

The ‘Imagine by Kia’ concept have been awarded with prestigious 2020 iF Design Awards. Demonstrating the brand’s design-led approach to product development, and evolution in an age of electrified mobility.


Winning a prize in the ‘Professional Concept’ category , the ‘Imagine by Kia’ concept is a visual embodiment of Kia’s desire to champion and popularise exciting electric cars.




This achievement once again illustrates the Korean manufacturer's unrivalled strength in automotive design. Kia won its first iF Award in 2010, and has created at least one prize-winning vehicle design every single year since. A brace of prizes in 2020 brings Kia’s total number of iF Design Awards to 20.


“Kia has strived for continuous quality improvements and more fascinating and interesting customer experiences,” said Karim Habib, Head of Kia Design Center. “… ‘Imagine by Kia’ represent this new vision. I am extremely proud that our team’s efforts are appreciated by customers all over the world.”



‘Professional Concept’ prize for the Imagine by Kia concept




The ‘Imagine by Kia’ concept is a pure electric four-door passenger car which draws together elements of a sleek and athletic family sedan, a muscular sports utility vehicle, and a versatile, spacious crossover. Intentionally designed not to sit within the car industry’s predefined vehicle categories, it is also defined by its next-generation, zero-emissions powertrain: a low-mounted, induction-charged battery pack that powers electric motors on each axle. The ‘Imagine by Kia’ concept was revealed at the 2019 Geneva International Motor Show.




“Kia has strived for continuous quality improvements & more fascinating and interesting customer experiences”







In 2020, Kia is turning even more of its focus away from internal combustion engine vehicles towards those powered by zero-emissions electric power. Designed as a standard bearer for 21st century motoring, the ‘Imagine by Kia’ reinterprets and evolves many of the brand’s established design motifs, in a package designed to excite drivers.


Related News: Meet Imagine, Our First All-Electric Concept Car





iF Design Award 2020: 7,298 submissions from 56 countries


The iF Design Award, established in 1953, is one of the most prestigious design awards globally, organised each year by iF International Forum Design GmbH in Hanover: the oldest independent design institution in the world.


In 2020, companies from 56 countries around the world participated in Awards, making a combined total of 7,298 product submissions - each judged by an international jury of 78 design experts.


The iF Design Award covers seven categories: Product, Communication, Packaging, Architecture, Interior Architecture, Service Design, and Professional Concept. Winners will be formally recognized at the ‘iF Design Exhibition’ at the Friedrichstadt-Palast in Berlin, UNESCO City of Design on 4 May 2020. Award-winning entrants to the awards will also be exhibited at Berlin’s Cafe Moskau from 2-10 May.



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