Kia and LoL EMEA Championship Sponsorship | Kia
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    Partnering with the League of Legends EMEA Championship

    Playing to inspire

  • Aiming for excellence to inspire.

    Aiming for excellence to inspire


    Just like the competitors of the League of Legends EMEA Championship we’re constantly striving for excellence. By partnering with LEC — one of the the most exciting esports leagues in Europe — we’re ready to help inspire every player on their way to greatness in the arena.

  • Let’s be legendary together.

    Let’s be legendary together

     

    At Kia, innovation through teamwork is at the heart of everything we do. That’s why we’re joining with League of Legends’ vibrant community to champion this dedicated fanbase — as each player strives to gain more experience, master their playstyle and collect some gold along the way.

  • Kia & LEC joining forces to grow together.

    Joining forces to level up, and up

     

    Future legends in the making. Our tech-oriented mindset has proven itself to be the perfect match for this amazing esport championship — which, like us, identifies with becoming the ‘best in its lane’. We share a strong vision for self-improvement and growth while sparking passion and inspiration along the way.

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    Staying true to your lane

     

    Stay true to form — whatever lane you’re in. Whether you’re a specialist or a support, a mage or marksman, focus on holding your own course and becoming the champion you are.

Top Lane
Jungler
Mid Lane
Bottom Lane
Support
You’re a Top Laner
As a Top Laner, you embody the spirit of a lone wolf, fueled by self-expression and independence. Your ability to tackle challenges solo is remarkable, yet it's crucial to recognize that your actions hold immense potential to contribute to the team's triumph in the arena.
You’re an amazing Jungler
As a great multitasker, you're the calmest and the most stress resilient player on the grid. If something goes wrong, you can carry the blame — and you can take one for the team with pride.
You’re a Mid Laner
As a mid laner, you thrive at the centre of the map. Your exceptional map awareness and adaptability make you a focal point, attracting attention and pressure. Stay flexible, switch up your playstyle, and coordinate with other lanes to dominate the game.
You are Bottom Lane ADC
As a Bottom Lane ADC, you sync perfectly with your Support, showcasing top-notch positioning skills. You unleash formidable damage while keeping yourself safe. Your team depends on you to shred the enemy's health bars. With excellent last-hitting mechanics, you accumulate the gold needed to carry the game.
You are great Support
When the pressure intensifies, you fearlessly leap into action. Supporting your team is no easy task, but it's an indispensable role. Your contributions may go unnoticed, but they are the backbone of victory. Your unwavering dedication and selflessness are crucial to securing the win.
As a great multitasker, you are the calmest and the most stress resilient character on the grid. If something goes wrong, you can carry the blame. And you can take it for the team with pride.
You’re the lone wolf of a game that satisfies your needs and represents your true self. You tend to fight for yourself and when things get hairy you handle it solely – yet the team can hugely benefit from your actions.
With your mad map awareness, you're holding down the center of the map. As a jack of all trades, you get a lot of attention – and pressure – within the game. Always flexible and ready to switch up your playstyle while cooperating with other lanes.
In perfect sync with Support with top-notch positioning skills. You dish out damage like a boss – while staying safe. Your team is counting on you to shred the enemy's health bars. Your great last-hitting mechanics get you lots of gold to carry the game.
You are the backbone of your lane. Dedicating all your commitment to your team’s victory. When push comes to shove, you do not hesitate to jump right in. It’s a demanding – not a glorious job. Yet, you’re absolutely essential to win the game.
  • Connect with us on Discord

    Join the movement

     

    Connect with other legends-to-be from all over the world on our Discord channel. It’s the perfect place to hang out and refine your individual in-game role. Don't miss out on the action — and some killer insights on how to advance your playstyle.

    Connect with us on Discord

  • EV9. Get all the news on a new challenger.



    The new Kia EV9 is a champion in its own right — defining the future of electric
    mobility and taking its place as best in lane. Sign up to hear more.

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