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LOL Europe

Your Legend Starts Here

LOL European Championship Partners with Kia

Kia begins its sponsorship for LEC(League of Legends European Championship), the world’s most popular esports game. Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations of car buyers.

  • Kia enters Esports Arena as League Of Legends European Championship Sponsor
  • Product display at the main stage of 2019 spring season final.
  • New partnership with the world’s most popular esports game
  • Giant screen advertising at the stadium of 2019 spring season final
  • Winner’s trophy of 2019 spring season final