King of Clay

Kia & Rafael Nadal

A legacy shaped in clay.

Two worlds united by a material that opens possibilities.

We share a common ground.

Clay set the stage for Rafa's extraordinary career.

At Kia, it's where ideas begin to take shape.

Clay set the stage

for Rafa's extraordinary career.

At Kia, it's where ideas

begin to take shape.

More than two decades. A one-of-a-kind tribute.

For more than twenty years, Kia and Rafael Nadal have continued to move forward together, overcoming challenges, evolving and never standing still.

To mark this milestone, we brought our two worlds together through a material they share.

Clay from courts that have played a part in Rafa's career, where he won a record 63 men’s singles titles, meets the modelling process used to shape Kia cars.

The result is a heartfelt tribute to the King of Clay.

From his world. Through our hands.

A familiar material takes an unfamiliar journey.

Shaped with precision.

Inspired by the low, sporting proportions of the Kia EV4 GT, designers and model-makers work at full scale, shaping and refining its surfaces by hand.

Every adjustment considered. Every contour deliberate. Every millimetre bringing the idea closer to its final form.

COURT
CRAFT

The lines connect.

Design tape traces the contours of the Kia EV4 GT. Slowly, another familiar geometry emerges: the lines of a tennis court.

Kia's design becomes the canvas for Rafa's story.

LINE
FEELING

A career immortalised in clay.

Across the surface, defining moments from Rafa's career are carefully marked into the sculpture.

Milestones, memories and achievements turn the form of the Kia EV4 GT into a record of a remarkable journey.

His signature completes the story.

FORM
MEMORY