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Privacy Notice

  • 1. Introduction

    Thank you for visiting the KIA Motors Europe GmbH (hereinafter “KIA”, “we”, “us”) website. The protection of your personal data is of the utmost importance to us. In this Privacy Notice we explain how we collect your personal data, how we process them, for what purposes and on what legal basis this is done, and which rights you have.

  • 2. Data Controller

    The responsible controller (Art. 4 GDPR) of any personal data processed in connection with the use of this website is KIA:

    Kia Motors Europe GmbH
    Theodor-Heuss-Allee 11
    60486 Frankfurt, Germany
    E-Mail: info@kia-europe.com

  • 3. Contact Details and Data Protection Officer

    3.1 If you have any questions about or in connection with this Privacy Notice, please contact us:

    Kia Motors Europe GmbH
    Theodor-Heuss-Allee 11
    60486 Frankfurt, Germany
    Email: info@kia-europe.com

    3.2 You may contact our data protection officer at any times:
    Email: dpo@kia-europe.com

  • 4. Processing of your personal data

    4.1 When you visit our website, we use cookies to store certain information about you, for example what browser and operating system you use, the date and time of your visit and your IP address. For more and detailed information on the use of cookies on our website, please also refer to the 'Cookies ' section and the 'Privacy Settings '. 4.2 We only process any other of your personal data if you provide these to us, for example when using our contact form, and even in these cases only insofar as this is permitted on the basis of the consent given by you or in accordance with the applicable legal provisions. For further information, please also refer to the 'Appendix Personal Data '.

  • 5. Purposes of the processing

    5.1 We use your personal data, collected when you visit our website, in order to operate our system in the most convenient manner for your use and to protect our IT systems from attacks and other illegal activities. For further information, please also refer to the ‘Cookies ’ section and the 'Privacy Settings ’. 5.2 If you provide us with further personal data, for example when using our business contact form, we use these data for the purposes mentioned in the 'Appendix Personal Data ’ below, for the purposes of customer administration and – if necessary – for the purposes of processing and accounting of any business transactions, in each case to the extent required for this.

  • 6. Legal basis of the processing

    6.1 Insofar as you have given us your consent for the processing of your personal data, that consent is the legal basis for the processing, Art. 6 I a) GDPR. 6.2 For the processing of personal data for the purposes of initiating or fulfilling a contract with you, Art. 6 I b) GDPR is the legal basis. 6.3. Insofar as the processing of your personal data is necessary for the fulfillment of our legal obligations, we are authorized to do so according to Art. 6 I c) GDPR. 6.4 In addition, we process personal data for the purposes of safeguarding our legitimate interests and the legitimate interests of third parties according to Art. 6 I f) GDPR. Maintaining the functionality of our IT systems as well as marketing our own and third-party products and services are such legitimate interests.

  • 7. Recipients of your personal data

    7.1 Any access to your personal data at KIA is restricted to those individuals that have a need to know in order to fulfil their job responsibilities.

    7.2 KIA may transfer your personal data to private third parties, either affiliated or unaffiliated private bodies.

    7.3 KIA may transfer your personal data to data processors. Data processors are certain third parties, whether affiliated or unaffiliated, which process your personal data on our behalf and under appropriate instructions as necessary for the respective processing purposes. All data processors are subject to strict contractual obligations to implement appropriate technical and organizational security measures to safeguard your personal data, and to process the personal data only as instructed. 7.4 KIA may transfer your personal data to governmental authorities, courts, external advisors, and similar third parties that are public bodies as required or permitted by applicable law. 7.5 KIA may furthermore transfer your personal data to recipients listed in the 'Appendix Personal Data ’.

  • 8. Cross-Border Transfer

    8.1 Recipients of your personal data may be located, or may have relevant operations, outside of your country and the European Union. Some of your personal data may have to be communicated to KIA’s headquarters in the Republic of Korea. Their data protection laws may provide a different level of protection compared to the laws in your jurisdiction. Details regarding these cross-border data transfers can be found in the 'Appendix Personal Data ’.

    8.2 Recipients in the US may partially be certified under the EU-U.S. Privacy Shield and thereby recognized as providing an adequate level of data protection from a European data protection law perspective.

    8.3 With regard to data transfers to recipients outside of the European Union we provide appropriate safeguards by way of entering into data transfer agreements adopted by the European Commission (Standard Contractual Clauses, 2010/87/EU and / or 2004/915/EC) with the recipients or taking other effective measures to provide an adequate level of data protection.

  • 9. Data Security

    KIA uses technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed. We constantly improve our security measures in line with technical developments in order to ensure an appropriate level of security for any of your personal data that we process.

  • 10. Deletion of your personal data

    Your personal data are stored only to the extent and duration as necessary. As soon as the purposes for which your data were collected have been fulfilled or otherwise cease to exist, your data will be deleted. Beyond this, data are only stored if this is required by the laws, regulations or other legal provisions of the European Union or of a member state of the European Union to which we are subject.

  • 11. Changes to this Privacy Notice

    This Privacy Notice may require an update from time to time – for example due to the implementation of new technologies or the introduction of new services. We reserve the right to change or supplement this Privacy Notice at any time. We will immediately publish any changes here.

  • Appendix Personal Data

    Purposes of the Processing Categories of Personal Data Legal Basis for the Processing Storage Period Recipients and/or Categories of Recipients

    Business Contact Us The ‘Business Contact Us’ provides you with the opportunity to contact us for business purposes. We can then communicate with you and respond according to your requests.

    • • Request for a call back

    • • Request for a test drive

    • • Adding you to our data base for

      • ▹Individual customer care and / or


      ▹Sending you product information and offers regarding products, services or events, including customer satisfaction surveys.

    • • Sharing your personal data with the responsible Kia National Sales entity and / or Kia dealers for

      • ▹Individual customer care and / or


      ▹Sending you product information and offers regarding products, services or events, including customer satisfaction surveys.

    • • Customer category

    • • Fleet size

    • • Company name

    • • Address

    • • Postal code

    • • Title

    • • First name

    • • Last name

    • • Job title

    • • E-Mail address

    • • Mobile phone

    • • Work phone

    • • Type of enquiry (request a call back and / or test drive)

    • • Any personal data entered into the comment box by you

    • • Legitimate interests, Art. 6 I f) GDPR:
      In order for us to communicate with you, you need to give us your E-Mail.

    • • Consent, Art. 6 I a) GDPR:
      The processing of any further of your personal data allows us to better evaluate your needs and comply with your wishes

    60 days.

    Contoller(s)

    Country within the EU

    • • Kia Motors Europe GmbH Theodor-Heuss-Allee 11, 60486 Frankfurt am Main, Germany

    • • Relevant National Sales Company (only with your consent)

    • • Relevant Kia dealer (only with your consent)

    Data processor(s)

    Country within the EU

    • • Hyundai AutoEver Europe GmbH Kaiserleistraße 8a, 63067 Offenbach, Germany

    • • Return on Investment LTD. Pepper House, Market Street, Nantwich, CW5 5DQ, United Kingdom

    Google DoubleClick Bid Manager
    DSP (Demand Side Platform) used for the programmatic buying of online media / advertising.

    Platform user ID with location information.

    • Consent, Art. 6 I a) GDPR: You can consent to the activation of the Targeting Cookies within the Privacy Settings of this website. With the deactivation of these Cookies you automatically withdraw that consent.

    30 days cookie lifetime.

    Contoller(s)

    Country within the EU

    • • Kia Motors Europe GmbH Theodor-Heuss-Allee 11, 60486 Frankfurt am Main, Germany

    Google DoubleClick Campaign Manager
    Adserver used in the running of online media / advertising campaigns to serve ads and measure performance.

    Cookie IDs and any conversions attributed to that ID.

    30 days cookie lifetime.

    Data processor(s)

    Country within the EU

    • • Innocean Worldwide Europe GmbH Schwedlerstraße 6, 60314 Frankfurt am Main, Germany

    • • Havas Media Group Hedderichstraße 49, 60594 Frankfurt am Main, Germany

    Google Tag Manager
    Tag management system created to manage JavaScript and HTML tags used for tracking and analytics on websites.



    Cookie IDs and any conversions attributed to that ID.

    30 days cookie lifetime.

    Non-EU country and absence of adequacy decision of the European Commission, but appropriate safeguards are in place (e.g., data transfer agreements based on Standard Contractual Clauses (2010/87/EU and/or 2004/915/EC)) with the recipients).

    • Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA