Since its first sponsorship in 2002, Kia has been participating in the tournament as the Major Sponsor to promote and support for the successful event. Since the day one of its partnership, over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable participation of the world's top tennis players, VIPs, officials and media.
Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide.
As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.
UEFA European Football Championship™ (UEFA EURO) is the largest football event in Europe. Kia Motors Corporation has been one of the prestige global EUROTOP Partners of UEFA (Union des Associations Europeennes de Football) since 2006 through to 2017.
Kia Motors Europe does not currently support any major motor sport series, e.g. WTCC, TCR, WRC or Rally Cross with either development of racing cars, sponsoring or marketing/communication. However, there are nationally initiated motorsport activities, i.e. The Polish Lotos Race. Kia Lotos Race is a championship racing series run by Kia Motors Polska since 2006 and focuses on rivalry of selected contenders driving professionally-tuned Kia Picanto cars. Dedicated in principle for young beginners, Kia Lotos Race enables them to take the first step in the world of motor-car racing, now also on an international level.