Sponsoring
FIFA
Discover the global journey created through Kia’s partnership with FIFA and football fans around the world.
FIFA Official Match Ball Carrier
Where dreams take the lead. Discover the inspiring journey of our FIFA World Cup™ Official Match Ball Carriers.
Australian Open 2026
Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone - 25 years as the Australian Open's longest-standing major sponsor.
Kia Brand Ambassador-Rafael Nadal
Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide.
League of Legends EMEA Championship
Kia is a proud partner of the League of Legends EMEA Championship. Through the partnership we offer various engaging and innovative experiences, including contents created in collaboration with the LEC, participatory events for League of Legends fans, eSports marketing programs for the finals and experiences with leading players participating in ‘Kia Player of the Game segment’.
