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Why Kia

  • More reasons to buy a Kia

    You're making a great choice. One new ride, so much to enjoy.

Discover a world of advantages

There are so many reasons to buy a Kia – and the list keeps on growing. Award-winning design, outstanding technology throughout the range, a market-leading warranty: take a moment to explore what makes Kia unique. And why it's always the right decision.

  • Kia Europe building

    Who we are

    Kia, Korea’s most experienced car manufacturer, looks back on a long history in Europe. Today, our European headquarters operates out of Frankfurt where the in-house design team creates the interiors and exteriors of European cars. We also manufacture several models at our plant in Žilina, Slovakia.

  • Kia Soul

    A green company

    At Kia, our commitment to the planet stretches far and wide. From new, more efficient engines to alternative fuel cars and eco-friendly production practices. The ECO dynamics label also highlights eco-friendly aspects of our cars. Proving our efforts, Kia ranked 35th on Interbrand's 2014 Best Global Green Brands.

Stunning design

  • The simplicity of a straight line

    At Kia, design is more than shapes, lines and decoration. It's what gives our brand a spirit – and ignites passion for our cars. Guided by renowned designers like Peter Schreyer, our cars look dynamic, modern and distinctive. They catch the attention of consumers, the press and renowned juries internationally.

  • Accolade winners

    Our cars get noticed. Not just by other drivers or passers-by, but by juries of renowned international design competitions. Numerous Kia car designs have been recognised with various prestigious accolades, including IF, reddot, Good Design and ABC Design. Which award-winner is winning you over?

Advanced technology

Setting new standards

Kia cars contain a broad selection of the latest driving technologies – many of which come as standard. Rely on our stunning package of common sense technologies. And DRIVE WiSE, our newest, growing collection of driver assistance features. Committed to a sustainable future, we offer a range of electric and hybrid powertrains.

  • Kia DRIVE WiSE technologies

    Maximum ease for your daily drive

    Kia cars are fitted with many common sense technologies. Be it Smart Parking Assist System, Lane Departure Warning System, or Kia's Connected Services like TomTom navigation, Android Auto™ and Apple CarPlay™. Discover the smart features that put you at utmost ease during your daily drive.

  • Kia DRIVE WiSE technologies

    Discover DRIVE WiSE

    The future of driver assistance technology is called DRIVE WiSE. These innovative features keep you safer and enhance the driving experience. Highlights on many Kia models include Autonomous Emergency Braking, Around View Monitor, Dynamic Bending Lights and Lane Keeping Assist System.

  • Kia Soul EV

    Alternative power

    Whether electric or hybrid, there's an alternative fuel Kia for you. The powerful, comfortable Soul EV is a full electric vehicle – though you'd never guess it. Convenient, fuel-efficient hybrids like Niro and the Optima Plug-in Hybrid effortlessly fit your lifestyle. And your goal to consume less without compromising.

7-year warranty

Searching for that one thing that really sets Kia apart from the rest? Three words: 7-year warranty. Our market-leading, bumper-to-bumper coverages reflects the confidence we have in each car carrying the Kia name. And gives you absolute peace of mind for a full 7 years.

FAQ: 7-year warranty

It's the high production quality of our manufacturing operations both in Europe and around the world that give Kia the confidence to offer this remarkable warranty that is unique in the European marketplace.

Any new Kia vehicle purchased and registered after 1 January 2010.

Yes, some items have a natural limited lifetime/durability and are therefore covered for less than 7 years. These are: Battery (2 years), audio system, navigation and in-car entertainment (3 years/max. 100,000 km) and vehicle paint (5 years/150,000 km).

This is not like many other external insurance company covered warranties. This is a comprehensive manufacturer's warranty: "bumper-to-bumper" warranty from day 1 until the end of the 7th year.

Even more reasons

  • Always on the right track

    Leave getting lost behind with your old car. Each new Kia with a factory-fitted navigation system comes with Kia's 7-year map update. So you arrive quicker at your destination – and save time and fuel.

  • Our service promise

    Becoming a Kia owner marks the start of an exciting journey. The service team at your local Kia dealer is committed to assisting you every step of the way. Our goal: exceed your expectations so you can't help but think "WOW!". That's our service promise.