The simplicity of straight line is one of the core fundamentals underpinning Kia's design philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on attaining long-term loyalty from customers with simple shapes, delicate interior and exterior details and the provision of experiences that are hard to find in other cars.
We make the cars of your dreams a reality
Kia designs the future.
Kia's main design center in Korea (Namyang) undertakes all aspects of car design ranging from design planning and design conceptualization to styling, modeling and color and material development.
Augmented by satellite design centers in the USA, Europe and Japan, we analyze global trends and explore the distinct lifestyles in different local markets around the world.