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How does traffic sign recognition (TSR) work?

A side profile of the Kia GT-Line S EV6 in Wolf Grey, with a man sat in the passenger seat his legs out of the car. The EV is parked in an area with stones on the floor, and cylindrical cooper panelled building behind.

How does traffic sign recognition (TSR) work?



Modern cars are smarter than ever. From adaptive cruise control to lane-keeping assistance, today’s vehicles come packed with advanced driver assistance systems (ADAS) designed to enhance safety and reduce driver fatigue.

One increasingly common feature is traffic sign recognition (TSR). TSR helps keep drivers informed and alert by identifying and displaying key road signs (such as speed limits) directly on the dashboard or head-up display.

In this article, we’ll explain how traffic sign recognition works, which vehicles use it, and whether it’s a feature worth seeking in your next car.

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What is traffic sign recognition, and how does it work?



Traffic sign recognition is a camera-based driver assistance technology that detects and interprets road signs in real time. Once a sign is recognised, the system displays the relevant information on your vehicle’s dashboard.

Most commonly, traffic sign recognition is used to show speed limits or other important signs, helping drivers stay aware of the current road rules, even if they’ve missed a sign or entered an area with a different speed limit.

The software uses a forward-facing camera featuring software to identify traffic signs. It then analyses the images to detect, identify and read recognised signs, which are then shown on your dashboard or digital display.

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How does traffic sign recognition fit into ADAS?



Traffic sign recognition is one of many features of a vehicle’s Advanced Driver Assistance Systems (ADAS) . These systems are designed to support the driver, reduce the risk of accidents, and make driving more instinctive.

TSR works alongside other technologies such as lane keeping assist, forward collision avoidance, and adaptive cruise control, all of which rely on cameras, sensors, and real-time data processing.

By feeding traffic sign data into the wider ADAS network, traffic sign recognition helps the vehicle adapt to changing road conditions, such as adjusting cruising speed when the speed limit changes, enhancing safety and convenience.

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What are the benefits of traffic sign recognition?



If you’re driving in unfamiliar areas or dealing with poorly visible signs, TSR can be a valuable addition to your car’s safety features . The benefits of traffic sign recognition include:

• Improved road awareness – you won’t miss a crucial speed limit or road sign.
• Reduced risk of fines – you can stay informed of speed limits, even when the signage is unclear or obscured.
• Convenience – you won’t have to scan for signs as the software constantly updates you.
• Safer driving – you’ll comply more with local traffic rules, especially in urban or changing speed zones.

Some systems also allow integration with adaptive cruise control, automatically adjusting your speed based on detected speed limits.

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Which cars use traffic sign recognition?



Traffic sign recognition is now widely available across many car brands, often included in a broader safety package. It’s typically found in mid- to high-spec trims or as a standard feature on newer models.

At Kia, we have a range of vehicles already equipped with traffic sign recognition to help keep you informed and in control. These include all of our electric vehicles. Visit your nearest Kia dealer or explore our range online to see how this technology can enhance every journey.

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