Skip Navigation


Future of Autonomous Vehicles

Think about it for a moment. Your car navigates itself to a preset destination by monitoring surroundings on its own while you concentrate on work or lay back and talk with your friend. This is what autonomous driving technology promises us in the foreseeable future.


Drive Wise

Autonomous driving is technology-intensive as it converges dozens of precise, complex and cutting-edge technologies. The individual technologies are collectively called an advanced driver assistance system (ADAS). The ADAS technology consists of three steps: monitoring surroundings, making decisions and then handling vehicles. However, autonomous driving technology is more than half-done when all these steps are advanced and integrated enough to take full control of vehicles. The rest is up to communication technology, which is an integral part of connected cars. Kia’s vision for autonomous driving is being materialized through DRIVE WiSE, its ADAS-based autonomous driving technology brand launched in 2016.

DRIVE WiSE is aimed at eliminating accident risks at the source, providing the driver with information on surroundings, and taking over the handling of the vehicle from the driver, thereby providing a safer, more convenient and more efficient mobility solution.

V2X (Vehicle to Everything)

Technology to exchange or share information with other vehicles or infrastructure while driving based on a wireless communication network. Smart sensors installed on roads monitor and send information on vehicles, pedestrians and road conditions.

FCA (Forward Collision Avoidance Assist)

A driving safety feature that warns the driver in the event of a potential risk of forward collision on the road and then takes control of the brake and steering systems

HDA (Highway Driving Assist)

A driving convenience feature to relieve drivers from driving stress by automatically adjusting the preset smart cruise control speed to speed limits while steering and throttling so that the vehicle can keep a safe distance from the car in front and remain in the lane

LKA (Lane Keeping Assist)

A driving safety assistance system that steers and keeps the vehicle in the lane


Automated Valet Parking System (AVPS)

By utilizing the autonomous driving sensors of the vehicle, this technology makes parking as convenient as a trust-worthy valet parking service. The vehicle searches for parking slots without the driver present. The car parks itself and can be called back upon when you are leaving, as well. This feature may be used to recharge electric cars when necessary and move to another parking slot to make room for the next electric car that needs to recharge.