Kia ranked 35th in the 2014 Best Global Green Brands 2014.
This means that Kia is a rising star among the global automotive brands in terms of sustainability and environmental friendliness. Kia has placed eco-management at the forefront of its brand management strategy alongside the emphasis since 2006 on quality and design management. In 2014, we launched the Soul EV: the first all-electric, zero-emissions car sold worldwide. As a result of such efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.
Kia launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.
Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.
Starting with the Forte Hybrid introduced in 2009, we launched the Optima Hybrid & Ray (Electric cars) in 2011 and the Cadenza Hybrid in 2013. In addition, Kia has launched in 2016 the new crossover hybrid Kia Niro and the Optima Plug-in Hybrid.
Kia has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.