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ECO dynamics

  • ECO dynamics

    Our activities to achieve a sustainable future

Best global green brand

  • Kia ranked 35th in the 2014 Best Global Green Brands 2014.

    This means that Kia is a rising star among the global automotive brands in terms of sustainability and environmental friendliness. Kia has placed eco-management at the forefront of its brand management strategy alongside the emphasis since 2006 on quality and design management. In 2014, we launched the Soul EV: the first all-electric, zero-emissions car sold worldwide. As a result of such efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.

ECO dynamics emblems

  • Kia ECO dynamics emblem

    Main brand

    Kia launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.

    Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.

Sub brand

Starting with the Forte Hybrid introduced in 2009, we launched the Optima Hybrid & Ray (Electric cars) in 2011 and the Cadenza Hybrid in 2013. In addition, Kia has launched in 2016 the new crossover hybrid Kia Niro and the Optima Plug-in Hybrid.

  • ECO Hybrid brand

  • ECO Electric brand

  • ECO Plug-in Hybrid brand

  • ECO fuel-cell brand

How far have we come in the development of eco-friendly cars

Kia has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.

  • Kia Niro outdoor diving scene Kia Niro Hybrid 1.6 GDI: Fuel consumption (combined) 3,7 l/100 km; CO₂ emissions (combined) 86 g/km.


    Driven by an engine and a motor

  • Kia Soul EV electric charging Kia Soul EV Electric motor: Electric energy consumption (combined) 14,7 kWh/100 km; CO₂ emissions (combined) 0 g/km.

    Electric Vehicle

    Driven by a motor only

  • Kia Optima PHEV Plug-in Hybrid 3/4 front turned wheels Kia Optima Plug-in Hybrid 2.0 GDI: Fuel consumption (combined) 1,6 l/100 km; Electric energy consumption (combined): 12,2 kWh; CO₂ emissions (combined) 37 g/km.

    Plug-in Hybrid

    Driven by an engine and a motor

  • Fuel-cell Electric Vehicle

    Driven by a motor only - electricity generated from hydrigen and oxygen