Manifesto - en | Kia Motors UK
Go to content
  1. home
  2. en
  3. Manifesto
go to main

All creative activities begin with a movement! All creative activities begin with a movement!


As designers of movement,

with the vision to create sustainable mobility solutions for the consumers,

community, and the global society,

our purpose at Kia is to deliver innovative products our purpose at Kia is to deliver innovative products

that inspire you when you move and

deliver convenient and meaningful services deliver convenient and meaningful services

demonstrating our commitment

with everyone’s most valuable resource,

your time.


We are born in a place of inspiration, passion and enthusiasm.

Our mindset of growth and progress vibrates Our mindset of growth and progress vibrates

among all our Kia employees around the world,

committed to deliver our brand purpose to you every single day. committed to deliver our brand purpose to you every single day.

Kia has a long history of making cars,

but actually we started making bicycles back in 1944.


For over 75 years, we have been putting people on the move.

We have proudly delivered solutions that help people move

from one location to another,

connecting them with each other,

and bridging physical and emotional distances between them.


As you can see,

movement has always been at the heart of our brand, movement has always been at the heart of our brand,

and moving people at the core of our business,

and it will remain like this in the future,

regardless of all the changes taking place in our industry.

Mankind has evolved through migration.

Moving from one place to another,

across different continents.

This desire and need for movement, This desire and need for movement,

is embedded in our DNA as humans-beings. is embedded in our DNA as humans-beings.


When we move, we see new worlds,

live new experiences, meet new people,

discover new perspectives.

We get inspired. We get inspired.


Movement embraces the concept of Movement embraces the concept of

continuous change; continuous change;

change of the environment, the surroundings,

and as a result change in oneself.


When you move, you have the time to think.

Movement enables thinking, Movement enables thinking,

inspiration and progress. inspiration and progress.

We at Kia believe that movement inspires ideas.
And that’s Why we create the space for you to get inspired
and more time to bring your ideas to live.

This is why we exist.


To create spaces that inspires our consumers, To create spaces that inspires our consumers,

and not only through our products,

but also through our stores,

where consumers can touch and experience our products.


Also, we exist to provide meaningful and convenient services that will free Also, we exist to provide meaningful and convenient services that will free

up time for activities that most inspire you, up time for activities that most inspire you,

like being with your family and friends, traveling, or simply relaxing.

With the new Kia, With the new Kia,

we will move beyond being a traditional car manufacturer, we will move beyond being a traditional car manufacturer,

to become a mobility brand. to become a mobility brand.


One that understands consumers’ mobility needs

in terms of products, but also in terms of services,

providing convenient solutions that respect everyone’s most valued resource, time.


It’s not just something we say, It’s not just something we say,

but a purpose we will pursue and act upon, but a purpose we will pursue and act upon,

in everything that we do. in everything that we do.

Movement is also an important part of our mindset at Kia.

It is shared among all our employees,

in all the areas of our organization.


A mindset of moving forward, always striving,
and of constant improvement - a growth mindset.
A mindset of creativity,
innovation and progress -
the unstuck mindset.

We believe this mindset resonates

with our consumers.


People with a progressive,

optimistic and positive mindset,

willing to change themselves

and adapt for the future,

that are driven by new ideas

and see opportunities everywhere.

Being truthful to our Why

is critical to constantly deliver on

our brand purpose.


It starts by being a brand

that embodies this thinking,

and apply it every single day.