The UK's Favourite Family SUV
The Kia Sportage
The UK's Favourite Family SUV
The claim “UK’s Favourite Family SUV” is based on SMMT (Society of Motor Manufacturers and Traders) Motor Vehicle Registration Information System (MVRIS) registration data UK (1st January - 31th December 2025). This data verifies that the Kia Sportage model holds the top position for registrations within the new car market segment J SPORTS UTILITY VEHICLE (SUV).
SMMT SUV Sales Data 2017 - 2025 SMMT SUV Sales Data 2017 - 2025
| Manufacturer | Model | 2017
|
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
2025 |
Grand Total: |
KIA |
SPORTAGE |
39683 |
35567 |
34502 |
19597 |
27611 |
29655 |
36135 |
47163 |
47788 |
317701 |
FORD |
KUGA |
39212 |
40398 |
41671 |
16050 |
20732 |
26549 |
29568 |
25663 |
23439 |
263282 |
HYUNDAI |
TUCSON |
29430 |
27634 |
28446 |
14427 |
22497 |
27839 |
34469 |
32174 |
28613 |
245529 |
VOLKSWAGEN |
TIGUAN |
29121 |
29538 |
33273 |
22771 |
20807 |
15823 |
25049 |
25837 |
29857 |
232076 |
VOLVO |
XC40 |
8 |
6846 |
15445 |
25023 |
25226 |
17067 |
26287 |
30202 |
30404 |
176508 |
VOLKSWAGEN |
T-ROC |
26 |
16369 |
21803 |
17282 |
21663 |
18150 |
24041 |
25012 |
28075 |
172421 |
LAND ROVER |
RANGE ROVER EVOQUE |
24906 |
17434 |
23304 |
18509 |
14264 |
11202 |
10442 |
13538 |
14927 |
148526 |
TESLA |
MODEL Y |
N/A |
N/A |
N/A |
N/A |
N/A |
35551 |
35899 |
32862 |
24298 |
128610 |
AUDI |
Q3 |
17145 |
13034 |
14518 |
13796 |
12363 |
12180 |
12083 |
13282 |
10194 |
118595 |
MG |
MG HS |
N/A |
N/A |
97 |
3090 |
8250 |
18259 |
27873 |
30207 |
30191 |
117967 |
The claim “UK’s Favourite Family SUV” is also based on SMMT (Society of Motor Manufacturers and Traders) Motor Vehicle Registration Information System (MVRIS) registration data UK relating to over 500,000 vehicle sales of the Kia Sportage since 1996.
SMMT SUV Sales Data 1996 –YTD 2026 SMMT SUV Sales Data 1996 –YTD 2026
Year |
1996 |
1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
2012 |
2013 |
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
2025 |
2026 |
Grand Total |
Vehicle sales |
1,248 |
1,249 |
708 |
1,288 |
2,285 |
1,651 |
848 |
1,579 |
22 |
4,730 |
4,057 |
3,746 |
3,096 |
3,955 |
5,618 |
9,474 |
14,964 |
20,796 |
21,575 |
23,010 |
40,083 |
39,683 |
35,567 |
34,502 |
19,597 |
27,611 |
29,655 |
36,135 |
47,163 |
47,788 |
22,157 |
505,840 |
The claim “UK’s Favourite Family SUV” is further supported by the multiple awards that Sportage has collected. Below are a list of Kia Sportage award wins since 2023.
SMMT SUV Sales Data 2017 - 2026 SMMT SUV Sales Data 2017 - 2026
| Year | Award | Award | Model |
|---|---|---|---|
| 2023 | What Car? Car of the Year Awards |
Best Family SUV |
Sportage |
| 2023 | Fleet World Great Bitish Fleet Awards |
Best Fleet Medium SUV |
Sportage |
| 2023 | AM Awards |
Best Used Car |
Sportage |
| 2023 | What Car? Tow Car Awards |
Used Car |
Sportage |
| 2023 | Business Car Awards |
Best Medium SUV |
Sportage |
| 2023 | Overlander 4X4 '4X4 of the Year 2024' |
Best Small SUV |
Sportage |
| 2023 | Which? Best Buy |
Best Buy |
Sportage PHEV |
| 2024 | What Car? Car of the Year Awards 2024 |
Best Family SUV |
Sportage |
| 2024 | Fleet World Great British Fleet Awards 2024 |
Best Fleet Medium SUV |
Sportage |
| 2024 | AM Awards 2024 |
Used Car of the Year |
Sportage |
| 2024 | Scottish Car of the Year Awards |
Used Car Over £15,000 |
Sportage |
| 2025 | 2025 What Car? Car of the Year Awards |
Best Family SUV |
Sportage |
| 2025 | 2025 What Car? Electric Car Awards |
Best Used Hybrid Family SUV |
Sportage |
| 2026 | 2026 What Car? Car of the Year Awards |
Family SUV of the Year |
Sportage |
| 2026 | EcoCar Electrified Top 50 |
Best Hybrid Medium SUV |
Sportage |
For further details on the SMMT registration data, please visit the SMMT website.
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