Partnership

FIFA

Kia’s Movement Meets FIFA’s Passion

Football has the power
to move the world as one.

  • Beyond the pitch, it connects generations and cultures and moments.
  • Within this journey shaped by FIFA, Kia moves forward as a long-term partner—
  • nurturing both the present and future of the game,
  • guided by our brand slogan, “Movement that inspires.”
  • Beyond the pitch, it connects
  • generations and cultures and moments.
  • Within this journey shaped by FIFA,
  • Kia moves forward as a long-term
  • partner—nurturing both the present
  • and future of the game, guided by our
  • brand slogan, “Movement that inspires.”

    Why Kia Partners with FIFA

    FIFA has created the world’s most powerful stage, bringing people together through football. Across borders and languages, football has become a global culture — deeply embedded in everyday life around the world.

    This global influence closely aligns with Kia’s values: connecting people and the world through movement. Through its partnership with FIFA, Kia continues to create meaningful moments that inspire connection and engagement.

    A Long Journey with FIFA

    Since 2010, as an official FIFA partner, Kia has stood alongside the passion of football fans around the world. To help this global celebration reach more people, Kia has supported tournament operations and mobility in efficient and responsible ways. Building on this experience, Kia continues to work with FIFA to help shape the future of sustainable mobility.

    Inspiring Moments, Driven by Kia

    • Supporting Football for All

      Kia stands with every generation that loves football, supporting moments of the game as they unfold on stages around the world.

    • Joy Beyond the Stadium

      Kia engages with fans beyond the stadium, sharing the joy of football as part of everyday life.

    • Official Vehicle Support

      Across FIFA’s international tournaments, Kia has served as the official mobility partner, ensuring seamless movement for players and officials. Even behind the scenes, Kia keeps the game moving—supporting the moments that shape football on the world’s biggest stage.

    • Youth and Future Generation Programs

      Kia continues to support FIFA’s diverse football stages—from youth and women’s tournaments to futsal and the eWorld Cup—where the future of the game takes shape. Through this commitment, football becomes a platform for inclusion, reinforcing the value of a sport that is open to all.

    • FIFA Fan Festival

      The FIFA Fan Festival is a celebratory space where fans come together beyond the stadium. At the festival, Kia offers mobility-focused experiences that bring the excitement and culture of football to life.

    • Brand Booth

      Kia’s brand booth is a space for meaningful interaction with fans—where the future of mobility comes to life. Through its EV lineup, Kia clearly expresses its identity as an electrified brand and its vision for sustainable mobility.

    Together, Toward Inspiration

    Beyond individual tournaments, Kia has partnered with numerous international football competitions organised by FIFA. The FIFA World Cup 2026™ marks another meaningful milestone in this journey, continuing a long-standing partnership built on shared values.

    • FIFA World Cup™

    • FIFA U-20 World Cup Chile 2025™

    • FIFA U-17 World Cup Qatar 2025™

    • FIFA Futsal Women's World Cup Philippines 2025™

    • FIFA Beach Soccer World Cup Seychelles 2025™

    • FIFA Women's World Cup Australia & New Zealand 2023™

    • FIFAe World Cup 2024™

    • FIFA U-17 Women's World Cup Morocco 2025™

    • FIFA U-20 Women's World Cup Colombia 2024™

    • FIFA Intercontinental Cup 2024™

    • FIFA Futsal World Cup Uzbekistan 2024™

    Tomorrow's Legends Step onto the Field: OMBC

    The Official Match Ball Carriers (OMBC) are children who dream of becoming future football stars. As they walk onto the pitch alongside the players and hand the official match ball to the referee, football’s next chapter and inspiration begin in their hands.

    Learn more

    Through football, Kia connects
    with fans around the
    world,
    sharing emotion and inspiration.
    Believing in the true power of inspiration
    that sport delivers, Kia moves forward—toward
    sustainability and innovation.

    Beyond the game,
    Kia brings greater possibilities
    and lasting value to the world.

    Stay Inspired

    • Australian Open

      Kia x Australian open, the value of movement beyond victory

      Learn more

    • Our Movement

      We believe movement inspires ideas. That is why we at Kia create the space for you to get inspired, and more time to bring your ideas to life.

      Learn more

    • FIFA Official Match Ball Carrier

      The 49th team creating the opening moment of the FIFA World Cup 2026™

      Learn more