Kia Independent Cinema

Kia’s partnership with independent cinema connects with audiences through the power of the big screen, supporting the venues that bring local cinema communities together across the UK. Through its ongoing collaboration with the British Independent Film Awards (BIFA), Kia helps celebrate independent cinema, filmmaking and the stories behind film talent.

Steve Hicks, Marketing Director at Kia UK, said: "Supporting independent cinemas allows us to connect with audiences in a powerful, human way – on the biggest screen, at the heart of local communities … this partnership doesn't just help us drive visibility; it reflects our commitment to creativity, accessibility and inclusive storytelling, while continuing to deliver real impact for cinemas, cinemagoers and the Kia brand.''



  • Independent Cinema Community

    Independent cinemas do more than show films they create moments that bring people, places and stories together. Kia supports venues across the UK that help local film culture thrive, connecting audiences through curated screenings, exclusive content and big-screen experiences. Through initiatives such as Create with Picturehouse cinemas, we also help open doors for emerging talent and the next generation of independent filmmakers.

  • BIFA – Cinema of the Year

    Supported by Kia, the Cinema of the Year Award at the British Independent Film Awards shines a light on the venues creating unforgettable big-screen experiences for their communities. Open to cinemas across the UK, the award celebrates the passion, creativity and local connection that make independent cinemas such an important part of film culture. It recognises the venues helping audiences discover new stories, champion independent film and keep cinema communities thriving.

  • BIFA Podcast:

    The Kia support of the BIFA podcast gives a platform to voices across the film industry to share their inspiring stories, with honest conversations with actors, directors and creatives, which offers insights into independent filmmaking. By highlighting these journeys, it aims to inspire the next generation and celebrate those shaping film culture today.

From supporting independent cinema to connecting with communities, our commitment goes beyond the screen.

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