Kia Sales (Thailand) onboards Jeff Satur and TAT through campaign THE BOLD JOURNEY

Kia Sales (Thailand) onboards Jeff Satur and TAT to invite progressive Thai families to expend true life moments exploring exciting and sustainable destinations, through it is innovative campaign "THE BOLD JOURNEY

with The Kia EV5 100% Electric" bringing life to its brand message "Movement that Inspires".

(Bangkok) April 10^th, 2025 – Every journey is an opportunity to discover new inspiration. With this belief at its core, Kia Sales (Thailand) has partnered with the Tourism Authority of Thailand (TAT) to launch "THE BOLD JOURNEY,"
an extraordinary campaign that invites modern families—of all kinds—to embrace adventure and explore Thailand’s hidden gems. At the heart of this journey is The Kia EV5, an all-electric, versatile mid-size SUV designed to transform family travel into a seamless blend of comfort, sustainability, and excitement. To bring this bold expedition to life, celebrated artist and Kia EV5 presenter Jeff Satur shares his passion for road trips and self-discovery in an inspiring and very personal digital testimonial. The campaign’s first thrilling initiative, "The BOLD Destination," dares families to venture into breathtaking locations along Thailand’s eastern route. Interested participants for The BOLD Destination can register via https://www.kia-campaign.com/EV5-bolddestination from April 10^th - May 8^th, 2025, for a chance to be among the lucky families selected for an unforgettable road trip on May 24^th- 25^th, 2025. THE BOLD JOURNEY is more than
a trip—it’s an invitation to embark on a journey that redefines exploration and celebrates the richness of diverse family dynamics. Whether you're a progressive family, an LGBTQ+ couple, a household with children, or a pet-loving traveler, this adventure welcomes everyone to create authentic moments of life on the road.

Kia believes in the power of movement to inspire and transform lives, as reflected in the brand's philosophy, ‘Movement that Inspires.’ Last year, it introduced The Kia EV5 through the 'Make A Bold Move' campaign, encouraging individuals to take fearless steps toward a new future. This year, the brand is elevating that spirit with 'THE BOLD JOURNEY,' a campaign that invites families--no matter their shape or size--to break free from routine, embrace adventure, and explore Thailand's natural wonders with The Kia EV5. With an impressive 665 km. range per charge (NEDC standard) and cutting-edge safety technology, The Kia EV5 ensures that every moment on the road is safe, comfortable, and filled with inspiration. Kia's collaboration with the Tourism Authority of Thailand (TAT) underscores its commitment to promoting sustainable tourism. The company believes that travel should not only be exciting but also meaningful--creating lasting memories while preserving the beauty of destinations. 'The BOLD Destination' brought five lucky families on an immersive road trip to Koh Man Nai, Rayong province, an awe-inspiring haven in Thailand's eastern region. To further enhance this inclusive experience, Kia has also invited 10 families from Kia Pattaya and Kia Rayong to join this remarkable journey.

Jeff Satur, presenter for The Kia EV5, shared his personal connection to the campaign: “For me, driving is more than just getting from one place to another—it’s a way to escape, reflect, and be inspired. I love taking road trips, whether solo or with friends, because every journey is a chance to experience something new. I own The Kia EV5, and I can say that it is the perfect companion for these adventures. Its spacious, well-designed interior keeps me comfortable on long drives, while its ample cargo space means I can bring everything I need, whether that’s extra luggage for a family trip or essentials for my pet. The elevated ride height gives me confidence on all types of roads, making every trip worry-free. I’m excited to be part of ‘THE BOLD JOURNEY’ campaign because I truly believe in the power of exploration. I invite everyone to join me in this adventure—to step out of their comfort zones, embrace every kind of family, and experience the unseen destinations that make every journey unforgettable.”

The "THE BOLD JOURNEY" campaign consists of three main activities: 1.The BOLD Destination, a travel activity for families to visit bold destinations 2.The BOLD Honeymoon, a travel activity for LGBTQ+ couples to celebrate Pride Month and 3.The BOLD Friend, a CSR activity for pet lovers in collaboration with The Voice Foundation, where participants can express interest in adopting dogs and cats from the foundation. In the first activity, The BOLD Destination, five lucky families will join an exclusive road trip with no expenses together with 10 Kia car owners. Those interested can register via https://www.kia-campaign.com/EV5-bolddestination from April 10^th to May 8^th, 2025, for a chance to be one of the lucky families to join the road trip on May 24^th - 25^th, 2025. Follow updates and details of all three activities under the "THE BOLD JOURNEY" campaign through Kia Sales (Thailand)'s official channels: www.kia.com/th