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Brand

Brand Identity

BRAND IDENTITY

A Different Beat

Kia brings a new beat to the global auto industry through its ever-vibrant growth. Like a beat of music that touches your heart, Kia strives to make your life richer every day.

BRAND SLOGAN

The Power to Surprise

Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations.

BRAND VALUES

Best Global Brand

2018 has seen another year of positive momentum in Kia’s brand value. The brand continues to be a key asset for the business, gaining traction with consumer’s around the world. The investments that Kia is making in future mobility, design, product and capacity are creating strong foundations for a bright future for Kia’s brand and business.

Starting from 2005, the company has been engaged in enhancing the brand power and improvement of the company reputation through the brand slogan of “The Power to Surprise,” with continued efforts for innovation in product development, communication, sales, services, and other customer-related activities.

Interbrand Best Global Brands 2018
71st US$6.9 billion (+4%)

2018 $6.9 billion

2017 $5.7 billion

2016 $4.7 billion

BRAND CAMPAIGN

Kia Future Film Peter Returns

MY KIA CITY

Kia is Everywhere #MyKiaCity

Experience every unique Kia moments all around the world