Opposites united, inspired by Nature
The world presents us with a multi-dimensional and rich balance of opposite and often contrasting concepts. This idea is reflected in our design identity, opposite united. As for the Concept EV9, we believed that the tension that lies in the contrast between nature and machine can actually lead us to a better and more sustainable way forward.
The Kia Concept EV9 is inspired by an idea Kia calls “Bold for Nature.” For Kia, nature is where the creation process begins. We are not just copying nature, but learning from it. We embrace all that nature has to offer and work to understand the Earth’s principles. We strive to apply what we learn to every material we use and to the way we use those materials.
Our mission is to provide the most rewarding experiences possible to our customers for a clean future. From the first to the very last step of our customer journey, this is Kia’s highest purpose.
Discarded trash in our oceans poses serious threats to marine life, but we know it can be turned into purposeful and reusable materials. At Kia, we want to not just simply recycle what we find in our oceans but rather upcycle and transform such waste into tactile fabrics. Because we looked to water for inspiration, we used recycled fishnets for the flooring, while seats and interior fabric are made from recycled plastic bottles and wool fiber.
Remaining true to our commitment to sustainability, we chose vegan leather for the interior, reducing animal skin processing and creating a smaller carbon footprint. Looking to the future, at Kia we intend to completely phase out the use of leather in all of our vehicles.
As you can see, beginning with the Kia Concept EV9, at Kia we are trying to live up to our responsibility to the world and our future. We welcome you to come along on our exciting journey towards sustainable mobility.
To learn more about and experience the Kia Concept EV9 in person, please join us at the 2021 LA Auto Show (Nov 19-28).