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  • Our Culture

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Introducing Our Culture

Introducing Our Culture

Our journey starts with our people. Guided by our global values and behaviors, we support one another, grow together, and pursue excellence—creating progress that empowers both our teams and our customers every day.

Working with us, you will have the space to innovate, challenge the status quo, and grow with confidence. Here, every contribution matters, and diverse perspectives help us see things differently. Together, we build trust, share knowledge, and create impact—moving people and ideas forward and shaping a workplace where everyone can thrive.

  • Our Values and Behaviors

    Our values are principles that guide how we think and act, and our behaviors turn those values into everyday actions.

  • Care for People

    Knowing small actions make big impacts, we lead with empathy and respect for our colleagues, customers and the planet. We never compromise on our responsibility to shape the world we want to live in: one that is more inclusive, equitable and sustainable.

    Behaviors:

    • We enable everyone to be themselves at work, regardless of background, culture or identity.
    • We make decisions to create better outcomes for our colleagues, customers and the planet, not for individual or temporary success.
    • We set clear and achievable goals that positively impact our colleagues, customers and the planet.

  • Move Further, Together

    United by our purpose, we work together, embracing diverse perspectives. By debating ideas, inspiring each other, and sharing joy, we move further—together.

    Behaviors:

    • We work together across teams and regions to achieve shared goals.
    • We actively seek feedback and listen to different perspectives, constructively challenging each other’s ideas.
    • We celebrate and recognize our progress, not only the end result.

  • Empower People to Act

    Our mutual trust in one another empowers us to own our commitments and take responsibility. Our freedom to act is guided by shared accountability.

    Behaviors:

    • We agree on outcomes at the beginning of each task and trust each other to make it happen.
    • We are transparent with each other, sharing information openly.
    • We hold ourselves accountable for our commitments.

  • Dare to Push Boundaries

    Bold, curious, and creative, we dare to reimagine how the world moves forward. We relentlessly challenge convention, knowing it’s better to take risks—and learn from failure—than to stand still.

    Behaviors:

    • We stay curious; we learn and grow each day.
    • We take calculated risks and see failure as an opportunity to learn.
    • We boldly and purposefully challenge the status quo to find new solutions.

  • Chase Excellence, Every Day

    We think big and pursue continuous improvement. We adapt quickly to exceed customer expectations and simplify how we work to ensure our process never gets in the way of our progress.

    Behaviors:

    • We continually seek to understand our customers, to deliver on their needs and remove pain points.
    • We prioritize our tasks and simplify how we work to improve quality and productivity.
    • We make decisions and act quickly, balancing data and our best judgement.

  • Our Key Success Factors

    What does it take to thrive at Kia?

    Our Key Success Factors describe the qualities you need to be successful at Kia, helping you do your best work and grow in a supportive environment.

    Each of our Key Success Factors are important but the ability to balance strengths according to the situation is equally key.

  • 1. Optimism

    A positive mental attitude ​to see the best possible outcome in every situation.​

     

  • 2. Flexibility

    The ability to modify oneself and adapt to circumstances.


     

  • 3. Ambition

    An earnest desire for some type of achievement or distinction and the willingness to strive for its attainment.

  • 4. Creativity

    The use of imagination or original ideas to develop a fresh approach to something or a new solution.

  • 5. Dynamism

    A great energy, drive, force, or power of body, mind or personality.

  • 6. Patience

    The quality of bearing provocation, annoyance, misfortune, or pain without complaint, loss of temper or irritation.

     

  • 7. Resilience

    The ability to recover readily from adversity or failure 
and the like.

Diversity and Inclusion

At Kia, diversity is a real strength. Our teams bring together colleagues from more than 50 nationalities, a wide range of ages and varied backgrounds, and we are making continued progress that reflects our commitment to creating a diverse environment at Kia.


We are proud to share a culture where we live our value of Care for People by listening actively, respecting every voice, and creating space for meaningful dialogues. We foster inclusion through female mentorship programs, and open employee forums to encourage discussions. By turning differences into shared solutions, we build trust and shape a workplace where everyone feels valued and empowered.





  • Stories from Our Employees

    At European level, our organisation has been recognised as a Great Place to Work® — an achievement made possible by the people working for Kia Europe. Get to know their stories and discover what motivates them to bring out the best in themselves.

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    Our Intern Growth Stories

    Discover the journeys of Giorgia, Isabella, and Arun—once interns at Kia, now building thriving careers with us.

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    Our Regional Leaders on Culture

    Hear from Marian and Harald as they share their people-first mission and vision for culture and change, grounded in Kia’s values.

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    AI and Growth

    Hear Caroline, Dev, Fatima, and Olivier share their stories on how AI enables growth and unlocks new opportunities for learning, productivity, 
and inspiration.

     

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    From Markets to our European RHQ

    Hear the stories of Alejandra and Gregor, who moved from hands-on market operations to shaping regional strategies at Kia Europe.

  • Ready to Move with Us?

    Discover our opportunities across our European offices and join the movement.

    View Jobs

    We move further, together.