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Brand Identity

Brand Identity Who We Are

We believe movement
inspires new ideas.

Our movement is more than
physical transportation.
It is the power to broaden perspectives, move beyond the familiar,
and discover new possibilities.

This belief has guided us from the beginning.

From bicycles to automobiles, electric vehicles, and purpose-built vehicle (PBV), the movement we have created has connected people with
one another and with society, continually expanding experiences.

We create new everyday experiences
once unimaginable.

As a Sustainable Mobility Solutions Provider, Kia creates the space and time for people to
imagine new ideas and bring inspiration to life.

Through this journey,
we seek to share with the
world.

The First Step toward a Dream
Relentless Innovation

We connect people to a wider world and continuously
expand the possibilities of movement.

Progressive
Daring Challenges
Daring Challenges

We dare to push beyond limits, delivering
new value and experiences to our
customers.

Bold
Experiences Focused on Essence
Experiences Focused on Essence

Through simple and intuitive solutions, we bring ease to everyday life.

Simple
Responsibility in Action
Responsibility in Action

We continue to act with commitment and sincerity toward a tomorrow we can all
share.

Responsible

Kia's movement that inspires never stops.
Believing that small changes in everyday life
unlock greater possibilities,

we will continue moving forward

to create better lives for our customers.

Movement that inspires