Kia’s New Brand Logo
As we transition into becoming a mobility solution provider, we also announced our new logo, new purpose, and vision. With our name change from “Kia” to just “Kia”, our new logo also only includes "Kia", dropping "Motors". This is to show our company's ambition to expand into a range of sustainable mobility solutions beyond vehicles. In line with our new plan, the new logo symbolizes our commitment to leading change and creating innovation. The new logo has a meaning of 'Symmetry', 'Rhythm', and 'Rising', each representing the company's pursuit of symmetry that demonstrates confidence and the brand's rising ambitions for what it offers to our customers.
Kia’s New Vision
Alongside our new logo, new slogan, and other faucets, we also revealed our new vision to create sustainable mobility solutions that meet the growing needs of consumers in EVs, mobility solutions as services, and purpose-built vehicles. Under our new vision, we wish for everyone to have the opportunity to share the limitless value that future mobility will bring, ensuring that innovation will be 'boundless for all'. In addition, there are four key areas of focus in delivering our vision to customers: mobility, autonomous driving, connected cars, and EVs. First off, we intend to enable urban and suburban mobility by making access to mobility available to everyone. Second, we are striving to offer customers safe and innovative mobility through autonomous vehicles through the commercialization of Level 4 autonomous driving technology. Third, we are working closely with the industry and communities in the world to enrich customers' mobility experience by connecting cars with their homes and cities. Finally, we plan to diversify our offering of hybrid, plug-in hybrid cars, and electric vehicles to provide customers with a range of sustainable mobility options. Coupled with our new brand purpose and strategy for the future, we are putting our vision into detailed action by leading the EV market and developing mobility services, with the aim of enhancing the mobility experience of millions of customers around the globe.