At the beginning of this year we, at Kia, recently underwent a brand transformation which came with a renovated logo and slogan, among many others. These new changes encompass our shared ambitions of becoming the leader of not just the automobile industry, but a key player in the field of future mobility.
This being said, our logo is a representation of our brand adapting to the changes and development within the automobile industry, and it is a symbol of our continued promise we uphold with our clientele. This oath is of utmost importance to us, which is why our new logo was inspired and designed based on that promise. Each stroke and design feature from our new logo represents a brand value that we cherish.
- The new logo looks similar to a handwritten signature, which represents our intent to maintain our brand promise at all times.
- The lines of our new logo are rhythmic, steady, and unbroken, representing our commitment to creating moments of inspiration. While the rising lines of our logo stand for our ambitions which are continuously rising, and are driven by our passion for being a brand that holds a true customer perspective.
- Its symmetry shows the confidence we have in what we do to provide customer satisfaction.
In conclusion, the following three words, “rhythm,” “rising,” and “symmetry”, best personify our brand beliefs into our new logo.