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ECO dynamics

  • ECO dynamics

    Our activities to achieve a sustainable future

ECO dynamics emblems

  • Kia ECO dynamics emblem

    Main brand

    Kia launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.

    Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.

  • ECO Hybrid brand

  • ECO Electric brand

  • ECO Plug-in Hybrid brand

  • ECO fuel-cell brand

How far have we come in the development of eco-friendly cars

Kia has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.