Kia launched the environment-friendly brand ECO dynamics in 2009 as part of the firm commitment made to the pursuit of zero emissions. In 2012, we developed a new eco brand system and designed a new emblem with a streamlined shape to convey the new futuristic and eco-friendly image. ECO Green, the unique color for the new emblem, was selected to complete the premium design and improve visibility.
Coupled with "Dynamics" (Kia’s brand equity), "Eco", signifying "Ecology" & "Economy", makes up the term "ECO dynamics" ("Automobile of Sustainable Mobility"), which symbolizes the Company’s commitment to making sizeable contribution to the mankind and global environment.
Kia has focused on the common use of key eco vehicle parts, and has tirelessly pursued innovations in R&D to lead the next-generation eco car market. By doing so, we been able to secure a high level of global competitiveness to now be capable of promptly supplying competitive products to any market where demand exists.