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Frank Vaneman

KIA

Brand Manifesto

Movement
that inspires

All creative activities begin with a movement! As designers of movement, with the vision to create sustainable mobility solutions for the consumers, community, and the global society, our purpose at Kia is to deliver innovative products that inspire you when you move and deliver convenient and meaningful services demonstrating our commitment with everyone’s most valuable resource, your time. We are born in a place of inspiration, passion and enthusiasm. Our mindset of growth and progress vibrates among all our Kia employees around the world, committed to deliver our brand purpose to you every single day.

Brand Story

Movement
That Inspires

Our Movement - Brand Story Cover

Kia has a long history of making cars, but actually we started making bicycles back in 1944. For over 75 years, we have been putting people on the move. We have proudly delivered solutions that help people move from one location to another, connecting them with each other, and bridging physical and emotional distances between them. As you can see, movement has always been at the heart of our brand, and moving people at the core of our business, and it will remain like this in the future, regardless of all the changes taking place in our industry.

Our Movement - Brand Story Side

Mankind has evolved through migration. Moving from one place to another, across different continents. This desire and need for movement, is embedded in our DNA as humans-beings. When we move, we see new worlds, live new experiences, meet new people, discover new perspectives. We get inspired. Movement embraces the concept of continuous change; change of the environment, the surroundings, and as a result change in oneself. When you move, you have the time to think. Movement enables thinking, inspiration and progress.

We believe movement inspires ideas. That is why we at Kia create the space for you to get inspired, and more time to bring your ideas to life. This is why we exist. To create spaces that inspires our consumers, and not only through our products, but also through our stores, where consumers can touch and experience our products. Also, we exist to provide meaningful and convenient services that will free up time for activities that most inspire you, like being with your family and friends, traveling, or simply relaxing.

Our Movement - Brand Visual

With the new Kia, we will move beyond being a traditional car manufacturer, to become a mobility brand. One that understands consumers’ mobility needs in terms of products, but also in terms of services, providing convenient solutions that respect everyone’s most valued resource, time. It’s not just something we say, but a purpose we will pursue and act upon, in everything that we do.

Brand Mindset

Movement
That Inspires

Our Movement - Brand Mindset Cover

Movement is also an important part of our mindset at Kia. It is shared among all our employees, in all the areas of our organization. A mindset of moving forward, always striving, and of constant improvement - a growth mindset.

Our Movement - Backplate
Our Movement - Brand Mindset Side

A mindset of creativity, innovation and progress - the unstuck mindset. We believe this mindset resonates with our consumers. People with a progressive, optimistic and positive mindset, willing to change themselves and adapt for the future, that are driven by new ideas and see opportunities everywhere.

Our Movement - Brand Mindset Ending

Being truthful to our Why is critical to constantly deliver on our brand purpose. It starts by being a brand that embodies this thinking, and apply it every single day.

New Kia Brand Showcase

Movement that inspires

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