This is Kia
This Is Where It Began
The Kia we know today is shaped by decades of evolution, learning, and progress. From the defining moments that built its foundation to the innovations that continue to shape the brand today, every chapter reflects Kia's continuous journey forward. These stories reveal how Kia's past continues to inspire the way it designs, innovates, and connects with people today, building the foundation for the future ahead.
Liho-3000 - South Korea's First Bicycle
Before Kia built cars, a bicycle carried its first big idea. Launched in 1952, the 3000-Liho was Korea's first domestically produced bicycle at a time when resources for parts were scarce. Decades later, the EV9 demonstrates the same spirit of pushing boundaries for a new generation. Where we begin shapes where we are headed. This is Kia.
Bongo - The "People's Truck"
When the road changed in 1981, Kia found another way forward. The Bongo gave families and small businesses the space to keep moving, becoming so popular that its name is used to mean "van" in Korea. Today, that people-first instinct lives on in the Carnival. From supporting livelihoods to inspiring movement. This is Kia.
Sportage - The First Urban SUV
In the 1990s, Kia challenged what an SUV could be. The Sportage brought together off-road capability, compact design, and everyday comfort as the world's first urban SUV. Generations later, it continues to move beyond expectations. From challenging convention to shaping what comes next. This is Kia.
The K360 was the answer to undeveloped roads with utility as a guiding principle. Today, the Carnival carries that purpose forward with greater space, versatility, and refinement for the modern executive or entrepreneur - and their families. Different needs, one instinct to keep moving.
The Brisa marked an early chapter in Kia’s passenger car story, created around the family. The K4 takes that story forward with progressive design and a confident edge for the road ahead. Different eras. One ambition to keep evolving.
Every generation moves differently. The original Bongo truck helped small businesses and communities move forward. The all-electric Kia EV9 ferries ambition shaped by innovation and evolving desires. Different roads. One drive to keep moving.
Innovation begins from within. From traditional combustion engines to today's advanced hybrid technology, Kia continues to evolve the way we move through thoughtful engineering and innovation. Different technologies, one shared purpose: to keep the world moving forward.
