• play

    Create a better future, together.

    Join the movement to rid the oceans of plastics.

  • Global partnership with The Ocean Cleanup.

    Plastics are one of the largest threats our oceans face today.


    We cannot wait anymore. We need to act.
    Kia will transform this plastic again into a new value.


    The time is now.
    To create a better future, together.


    So action, goes beyond words.

    Ocean Cleanup

  • Act with the same mindset.

    • “Plastics are one of the largest threats our oceans face today. At the same time, it’s also very solvable.”
      Boyan Slat
      (Founder & CEO of The Ocean Cleanup)
    • “We can reach more people together, the largest cleanup in history.”
      Nisha Bakker
      (Partnership Director of The Ocean Cleanup)
    • “We are going to co-create value out of the plastic from the ocean together.”
      Kaoru Kumasegawa
      (Head of Kia Brand Strategy Group)

    • Why we need to act.

      Currently, over 50 trillion pieces of plastic are in the ocean. They float around and end up forming garbage patches. (UNESCO, 2022)

    • How to create value.

      Only 9% of plastic waste is recycled worldwide. The rest is either incinerated or ends up in our oceans and environment. (OECD, 2022)

  • Kia & The Ocean Cleanup partnership.

     

    ‘Sustainability Disruptor of the Year’

    at Newsweek’s World’s Greatest Auto Disruptors 2025.

     

     

     

     

    We’re proud to be recognized as the ‘Sustainability Disruptor of the Year’ at Newsweek’s World’s Greatest Auto Disruptors 2025 for our pioneering partnership with @The Ocean Cleanup.

    Our seven-year collaboration is supporting tangible efforts to remove plastic waste from the ocean, advancing our vision for a cleaner planet for generations to come.

    Learn more about our inspiring partnership
    → here