Australian Open 2026

Move Different

The beginning of a different kind of movement

A ball racing across the court carries the future within.

That energy comes alive through Nadal’s relentless play,
a spirit mirrored in the Kia EV4 as it sets a new standard for future mobility.

In 2026, this remarkable partnership reaches
a new milestone: its 25th anniversary.
And now, Kia moves beyond the past, preparing for
another milestone of bolder movement.

That energy comes alive
through Nadal’s relentless play,
a spirit mirrored in the Kia EV4 as it sets a new standard
for future mobility.


In 2026, this remarkable
partnership reaches
a new milestone:
its 25th anniversary.


And now,
Kia moves beyond the past,
preparing for
another milestone of bolder movement.

A Legacy Built on Trust

Since beginning its partnership with the Australian Open in 2002, Kia has helped redefine the standard of the sporting experience.

Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone - 25 years as the Australian Open's longest-standing major sponsor.

Shaping the Future
on My Own Terms

"Move Different" is the attitude of forging your own path toward better choices and broader possibilities. This spirit enables us to shape the future in our own way, on the court, on the road, and in every moment of life.

Move Different.
Move differently.
Create the future.

  • A Journey of Values
    with Nadal

    Rafael Nadal follows no one's way but his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.

    Be
    Different

  • The Australian Open:
    A Challenger Driving
    Innovation

    The Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains - making its difference clearer, bolder, and unmistakably its own.

    Hit
    Different

  • The Kia EV4: The Vision of
    Electrification

    The Kia EV4 sets a new standard for the electric era. Kia chooses a different path for a sustainable future, expanding the EV experience into everyday life. The Kia EV4 brings that vision to life, driving the evolution of future mobility.

    Move
    Different

A Brand Experience
That Moves the Future

"Move Different" is more than a message. It's a mindset you feel, live, experience and carry with you.

  • Official Vehicle Partnership

    Kia supports the Australian Open with a record fleet of 130 electrified vehicles. Models such as the Kia EV9 and EV5, demonstrate our commitment to delivering new mobility experiences and accelerate the shift toward a sustainable future.

  • Global Customer & Influencer Program

    Kia invites global customers and influencers to enjoy a variety of journeys at the Australian Open. Customers will have the opportunity to experience Kia vehicles firsthand and appreciate the value of sustainable mobility through exclusive brand programs and match viewing.

  • EV Showcases & Interactive Programs

    At Melbourne Park, Kia showcases its EV lineup—featuring the Kia EV4, EV5, EV6, EV9 and PV5—while introducing cutting-edge eco-friendly technologies. Customers can also experience Kia’s vision of future mobility up close through interactive programs and hands-on exhibits.

  • Ballkids Program

    Kia's Ballkids Program initiative helps young people grow through on-court experiences. As an essential part of tournament operations, participants develop their sporting abilities and are inspired to pursue their global ambitions.

Move Different
with the Kia EV4

The Kia EV4 sets a new benchmark for Kia's electrification. As more people experience the Kia EV4's sustainable mobility at the Australian Open, this direction becomes even clearer. Through that experience, the energy of sport and Kia's innovation spark the next movement in sustainable mobility.

The Kia EV4, Redefining the Future
of Electrification

Reimagining every moment of movement, the Kia EV4 arrives at the Australian Open to showcase the future of mobility. Experience it firsthand and discover electrification of tomorrow.

Learn More

Over 25 years of partnership, Kia and the Australian Open have developed a shared belief: movement doesn’t favour those who follow; it favours those who move in their own way. That’s why, today and always, we continue moving along our own path.

Move Different.