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Source of Inspiration: OPPOSITES UNITED


We bring you our new design philosophy - OPPOSITES UNITED.
We’re taking the idea of opposition and using it to evolve the identity of Kia.
We’re using the concepts of disruption and contrast to create characterful designs.

OPPOSITES UNITED helps us stand out of the crowd and heralds a new era as
Kia adapts to the changing world around us.

We’re excited by the changes that we face and invite you to join us as we create
the future.
Joy for Reason
Bold for Nature
Tension for Serenity
Technology for Life
Power to Progress
Design Manifesto Full Version