New styling of the 2018 Kia Optima sedan.

Style reborn.

Optima’s emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia’s signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road.


Kia Optima red sedan exterior.

Hugs curves.
Turns heads.

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.


Bold grille.
More thrill.

Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Accented by the available LED headlights and LED fog lights, this is a sedan that demands attention. Dynamic Bending Light (DBL) and High Beam Assist (HBA) are also available as a part of Kia Drive Wise technologies to light up the road ahead.


The 2018 Kia Optima LED headlights and fog lights.

Available LED headlights and LED fog lights provide crisp, modern illumination.

The 2018 Kia Optima sedan with tiger nose grill.

Swept-back design details add to Optima’s
distinctive styling.

Dynamic bending light of the 2018 Kia Optima.

Available Dynamic Bending Light (DBL) illuminates around corners in conjunction with the amount of steering angle applied. The available High Beam Assist (HBA) goes one step further by automatically dimming the high beams when oncoming vehicles are detected.

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