A screenwriter with writer’s block finds inspiration on a drive through the city.
Movement is a powerful force. It sets the body and the mind free. For Kia’s first brand spot, “Writer,” we follow a screenwriter with writer’s block, who takes a drive through the city in her Kia EV6 to clear her mind and look for inspiration. As she does, words and characters from a screenplay begin to appear around her. She envisions a story of love, treachery, and ultimately triumph. Because inspiration is out there. And it comes to those who move.