Optima Hybrid 500h
EV drive mode, regenerative braking system(Charging of the battery from the regenerative braking system depends on the vehicle's driving condition and the drive of the motor and the engine)
500h 16.8 km/ℓ, 700h 16.0 km/ℓ
(Combined fuel economy)
Cadenza 2.4 HEV - Combined fuel economy 16.0km/ℓ(city:15.4km/ℓ, highway:16.7km/ℓ),combined CO2 emissions:106g/km, engine displacement:2,359cc, curb weight:1,690kg, automatic 6 speed(grade 1)
Optima 2.0 HEV - Combined fuel economy 16.8km/ℓ(city:16.2km/ℓ,highway:17.5km/ℓ),combined CO2 emissions:100g/km, engine displacement 1,999cc, curb weight:1,570kg, automatic 6 speed(grade 1)
(The fuel economy above was measured in the standard mode and thus may differ from actual fuel economy depending on the road conditions, driving behavior, load, maintenance and the outside temperature.)
Best Global Green Brand
This means that Kia is a rising star among the global automotive brands in terms of sustainability and environmental friendliness.
Kia has placed eco-management at the forefront of its brand management strategy alongside the emphasis since 2006 on quality and design management. In 2014, we launched the Soul EV: the first all-electric, zero-emissions car sold worldwide. As a result of such efforts, Kia continues to be perceived as a leader in the environmental sustainability sector.
Brand Direction
Kia brings a new beat to the global auto industry through its ever-vibrant growth.Like a beat of music that touches your heart, Kia strives to make your life richer every day.
Enjoyable Handling
An electronic shifting system that enables stable and precise acceleration and deceleration can make your drive much more fun with simplified maneuvering and stylish design.
Our Job
Over 33, 000 Kians fulfill their jobs by working closely with each other to transform theideas of individuals into a finished car. Each department is a core part of the entire enterprise, as all departments should work organically, like gears of a transmission.-
Merchandising
Merchandising identifies changes in the market and plans an assortment of products that can best meet customer needs.
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Marketing
We set up a strong brand and marketing strategy to let customers around the world know more about our brand identity.
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Quality
The goal of Kia's quality-driven operations is to produce cars of world-class quality that can deliver the highest level of value and satisfaction.
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Purchasing
Purchasing strategically buys and supplies raw materials and parts of cars. The focus is to maximize profitability through optimized quality, cost and delivery.
'Signature' and 'Outdoor' Recipes
The Taste of Kia consists of 'Signature' recipes designed to be served up as part of a formal meal and 'Outdoor' recipes for ad-hoc dining. They represent an original menu that draws on Korean flavors and global cuisine.-
Appetizer | Crab Salad
A starter with Korean flavors such as laver and soy sauce
Harmony between sweet-and-sour chilli sauce and fresh soy sauce-lemon dressing
Kia's fresh and young image is expressed in the dish's crunchy texture
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Main | Beef Tenderloin with Gochujang-butter Sauce
- A steak prepared with prime-cut beef is marinated with spicy sauce made from Gochujang, butter and lime juice to express the dynamism of Kia
The steak with Korean flavors is designed to convey Kia's globalism
- A steak prepared with prime-cut beef is marinated with spicy sauce made from Gochujang, butter and lime juice to express the dynamism of Kia
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Dessert | Black and White Chocolate Mousse with Berries
- Uses red and white, Kia's two signature colors
Chocolate, mousse, ice cream and berries are combined to create various textures that express the dynamism of Kia
- Uses red and white, Kia's two signature colors
Management Philosophy
Building a new future and realizing humanity's dreams by thinking creatively and tackling challenges head on-
Unlimited sense of responsibility
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Realization of possibilities
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Respect for mankind
Concept car Niro
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Father & Son’s Special Dinner Videos (Global Ver.)
When was the last time you held hands? The last time you shared a hug?Kia offers a special road trip for fathers and sons.
Here is a story of a father and his son leaving for Paris.
