Innovative Safety

Safety that never stops evolving

Our mission is to keep evolving technology in the name of protecting all road users. It’s why we’re committed to redefining vehicle safety with cutting-edge innovation and intelligent design every step of the way. From Advanced Driver Assistance Systems to reinforced structures, we constantly craft, pioneer, and originate new ways to make every journey safer.

Movement is entering a new era

The future of mobility is intelligent, seamless, and autonomous. Our vision for tomorrow is to transform everyday movement into a safer, more effortless experience, where vehicles anticipate needs, adapt to their surroundings, and empower every journey.

Innovation for a safer tomorrow has arrived

Highway Driving Assist

A blend of adaptive cruise, intelligent lane centering, navigation-aware speed control, and automated lane changes, Highway Driving Assist is designed to ease highway fatigue while keeping you in control of your movements.

Navigation-based Smart Cruise Control

Designed to help you drive at a safe speed on highways, Navigation-based Smart Cruise Control uses navigation data to match speed limits and smooth out curves, automatically keeping you in sync with the road.

360° Surround View Monitors

Built to make parking and manoeuvring safer, 360° Surround View Monitor provides a seamless view of your surroundings, offering multiple view modes including top-down, front, rear and side, as well as obstacle alerts and steering-aligned guides.

Safe Exit Assist

When parked or at a stop, Safe Exit Assist 2.0 relies on blind-spot detection sensors to issue visual and audible warnings if it senses traffic or obstacles approaching to help prevent accidents before they happen.

Forward Collision Avoidance-Assist Junction Crossing

Helping to prevent intersection collisions, Forward Collision Avoidance-Assist Junction Crossing 2.0 applies emergency braking if it detects an oncoming vehicle, cyclist, or pedestrian while driving through a crossing or junction.

Over-the-Air Updates

From airbag control to driver assistance, your Kia’s safety systems are designed to receive automatic software updates that could include new features, fixes, and refinements.

Explore our diverse range of models

Discover our range

Disclaimer

The use of assistance and safety systems does not release the driver from the obligation to constantly monitor traffic and control the vehicle. Drivers must still adapt their driving behaviour to their personal driving skills, the legal regulations and the general road and traffic conditions.