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Our efforts to ensure your safety

Our efforts to ensure your safety


Vehicle body structure made of ultra-high tensile steel
A vehicle body made of ultra-high tensile steel via hot stamping method allows the car to be lighter while increasing their rigidity. The result: better fuel efficiency and crash safety.
In a Kia car, your safety is ensured as it has a full set of airbags, including driver/passenger seat airbag, driver knee airbag, curtain airbag and front/rear side airbag, whoever you drive with and however you might be impacted.
Seat Belt Pre-tensioner
A seat belt pre-tensioner is a device that is used to hold a passenger firmly in their seat just before and at the start of a collision and then allow that passenger to come into contact with the inflated in a controlled way.
Bumper Systems for Pedestrians
Lower legform / lower stiffener Upon impact between a pedestrian and a car, the lower legform or lower stiffener can minimize the bending of his/her knee and make him/her fall onto the car to reduce the possibility for him/her to go under the car and end up in a more critical state.

Technologies to Avoid Impact

Autonomous Emergency Braking (AEB)

The ASCC radar sensor and the LDWS camera automatically apply the brakes to a vehicle upon detection of an unexpected forward collision due to the sudden braking of the preceding vehicle or careless driving. (AEB : Autonomous Emergency Braking)

Tire Pressure Monitoring System(TPMS)

TPMS monitors the air pressure inside the tires of your car and alerts you if there is any under-inflated one, indicating its position.

Vehicle Stability Management (VSM)

With this system, your car keeps monitoring the road conditions and protects your safety by automatically controlling the steering wheel and the brake when the road is bumpy.

Emergency Stop Signal(ESS)

With this system, abrupt braking while you drive triggers fast blinking of a brake lamp to alert cars behind you on any danger.


Safety Warning System