The beginning of a different kind of movement
A ball racing across the court
carries the future within.
That energy comes alive
through Nadal’s relentless play,
a spirit mirrored in the Kia EV4 as
it sets a new standard
for future mobility.
In 2026, this remarkable
partnership reaches
a new milestone:
its 25th anniversary.
And now,
Kia moves beyond the past,
preparing for
another milestone of bolder
movement.
Since beginning its partnership with the Australian Open in 2002, Kia has helped redefine the standard of the sporting experience. Over the years, Kia expanded its commitment to electrification and sustainability, and in 2025 solidified this vision with a historic first: transitioning all 130 official tournament vehicles to sustainable models. In 2026, Kia reaches a defining milestone—25 years as the Australian Open's longest-standing major sponsor.
on My Own Terms
"Move Different" is the attitude of
forging your own path toward better choices and broader possibilities. This spirit enables us to shape the future in our own way, whether on the court, on the road, and in every moment of life.
Move differently,
Create the future.
with Nadal
Rafael Nadal follows no one’s way but
his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.
Different
A Challenger Driving
Innovation
The Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains—making its difference clearer, bolder, and unmistakably its own.
Different
Electrification
The EV4 sets a new standard for the electric era. Kia chooses a different
path for a sustainable future, expanding the EV experience into everyday life. The EV4 brings that vision to life, driving the evolution of future mobility.
Different
That Moves the Future
“Move Different” is more than a message. It’s a mindset you feel, live, experience and carry with you.
Kia supports the Australian Open with a record fleet of 130 electrified vehicles. Models such as the Kia EV9 and EV5, demonstrate our commitment to delivering new mobility experiences and accelerates the shift toward a sustainable future.
Kia invites global customers and influencers to enjoy a variety of journeys at the Australian Open. Customers will have the opportunity to experience Kia vehicles firsthand and appreciate the value of sustainable mobility through exclusive brand programs and match viewing.
At Melbourne Park, Kia showcases its EV lineup—featuring the Kia EV4, EV5, EV6, EV9 and PV5, while introducing cutting-edge eco-friendly technologies. Customers can also experience Kia’s vision of future mobility up close through interactive programs and hands-on exhibits.
with the Kia EV4
The Kia EV4 sets a new benchmark for Kia’s electrification. As more people experience the EV4’s sustainable
mobility at the Australian Open, this direction becomes even clearer.
Through that experience, the energy of sport and Kia’s innovation spark the
next movement in sustainable mobility.
of Electrification
Reimagining every moment of movement,
the Kia EV4 arrives at the Australian Open to showcase the future of mobility. Experience it firsthand and discover electrification of tomorrow.
Over 25 years of partnership,
Kia and the Australian Open
have developed a shared belief:
movement doesn’t favour those who follow;
it favours those who move in their
own way.
That’s why, today and always,
we continue moving along
our own path.
Global model shown. Vehicle specifications, features, and options may vary by market and are subject to change without notice.
