Your Legend Starts Here
LOL European Championship Partners with Kia
Partnership with LEC(League of Legends European Championship) led Kia into the world’s most popular esports market. Kia’s sponsorship of the LEC is the latest marketing campaign from a brand experienced in forging closer connections with younger generations.
By entering E-Sports arena as a main partner of LEC, Kia forged closer connection with younger generations.
Co-operated marketing with LEC allowed Kia to be recognized as E-Sports friendly brand, and to provide much more brand experience to E-Sports fans.
Kia's brand new partnership with League of Legends, the most popular game in the world with 115 million players and 200 million viewers.