Style reborn.

Optima’s emotionally charged exterior is punctuated at every corner with striking, front and rear fascia, complementing Kia’s signature Tiger nose grille. The iconic Optima is undeniable style that commands attention and the road.


Hugs curves.
Turns heads.

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.


Passionately designed.
Obsessively crafted.

Watch as our Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the Optima.

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Bold grille.
More thrill.

Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Adding to the excitement are sleek headlights with available LED Headlights, Dynamic Bending Light (DBL) and High Beam Assist. This is a sedan that demands attention, and gets it. Available LED Headlights light up the road ahead.


Available LED Headlights light up the road

Swept-back design details add to Optima’s
distinctive styling.

Available Dynamic Bending Light
with High Beam Assist illuminates
around corners as you move.

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