Kia News

Designated Driver

Coca-Cola's Designated Driver is a long-standing Irish Christmas tradition that safeguards many others and is now live in over 1000 pubs, restaurants and hotels nationwide. 

What is a designated driver? A designated driver is defined as someone who is driving friends and family home from a night out socialising, whilst abstaining from alcohol for the evening. The designated driver in the Coca-Cola campaign may avail of two free soft drinks from the Coca-Cola range over the course of the evening in participating licensed premises.

Irish rugby star Tommy Bowe is pictured at the wheel of a special Christmas Coca-Cola Sportage.

For more information please visit

Follow us on social media to keep up on all that happens in the world of Kia!


Date of article publication: 16/12/2016
Author of this article: Marketing