Coca-Cola's Designated Driver is a long-standing Irish Christmas tradition that safeguards many others and is now live in over 1000 pubs, restaurants and hotels nationwide.
What is a designated driver? A designated driver is defined as someone who is driving friends and family home from a night out socialising, whilst abstaining from alcohol for the evening. The designated driver in the Coca-Cola campaign may avail of two free soft drinks from the Coca-Cola range over the course of the evening in participating licensed premises.
Irish rugby star Tommy Bowe is pictured at the wheel of a special Christmas Coca-Cola Sportage.
For more information please visit Designateddriver.ie
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