ISSUE NO.2
A JOURNEY OF OUR DREAM

FROM DREAM TO REALITY

Premiums should be able to reasonably present new standards as the times change. Different styles on the road and performances that brings an uprush of emotion, The Dream Car, Stinger, symbolizes a new paradigm. We are going to see them now.
01.
This is Just the Beginning
With the message ‘dreams are subconscious self-expression’, visuals of the Stinger that resemble the tip of an iceberg appear, helping to explain the philosophy of the vehicle which began as a dream. The Stinger’s dynamic appearance gives the impression that the car is driving while standing still, with mysterious energy emitting from every corner of the vehicle. This marks the beginning of a long journey with the ideal design of a car that existed in many dreams.
WATCH EPISODE
02.
Power and Performance in Death Valley
The journey is designed to not only show off the Stinger’s driving capacity, but also visualize the idea that with the Stinger, every journey can be fun. During the first journey in Death Valley, the Stinger’s performance on the rocky but thrilling road depicts the vehicle becoming stronger and firmer by experiencing constant hardships.
WATCH EPISODE
03.
Speed and Finesse on Nürburgring
Despite navigating the extreme curves of the Nürburgring being a battle in itself, the Stinger will nonetheless present drivers with an entertaining driving experience even on unpredictable roads, as it has mastered control with precision and speed.
WATCH EPISODE
04.
A Smooth Journey Through Icy Arjeplog
The last journey in Arjeplog shows the Stinger adroitly handling icy roads without losing stability, the depiction of which was designed to assure that the Stinger provides a leisurely drive even in harsh driving conditions.
WATCH EPISODE
05.
The First Encounter
As the Stinger completes the journey and arrives in reality, no one will be able to take their eyes off the stunning design and grand tourer-level performance, the moment from which people will be given the hope of starting a more thrilling life with the Stinger.
WATCH EPISODE
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01.
THIS IS JUST THE BEGINNING GALLERY

With the message ‘dreams are subconscious self-expression’, visuals of the Stinger that resemble the tip of an iceberg appear, helping to explain the philosophy of the vehicle which began as a dream. The Stinger’s dynamic appearance gives the impression that the car is driving while standing still, with mysterious energy emitting from every corner of the vehicle. WATCH EPISODE
Open Content
black color image
black color image
black color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
black color image black color image
black color image black color image
From Dreams
to Reality
black color image black color image
black color image
01. THIS IS JUST THE BEtGINNING
NEXT VIEW

02.
POWER AND PERFORMANCE IN DEATH VALLEY GALLERY

The journey is designed to not only show off the Stinger’s driving capacity, but also visualize the idea that with the Stinger, every journey can be fun. During the first journey in Death Valley, the Stinger’s performance on the rocky but thrilling road depicts the vehicle becoming stronger and firmer by experiencing constant hardships. WATCH EPISODE
Open Content
red color image red color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
red color image
red color image
red color image
red color image
red color image
red color image red color image
From Dreams
to Reality
02. POWER AND PERFORMANCE IN DEATH VALLEY
NEXT VIEW

03.
SPEED AND FINESSE ON NURBURGRING GALLERY

Despite navigating the extreme curves of the Nürburgring being a battle in itself, the Stinger will nonetheless present drivers with an entertaining driving experience even on unpredictable roads, as it has mastered control with precision and speed. WATCH EPISODE
Open Content
green color image
green color image
green color image green color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
green color image green color image
green color image
green color image
green color image
From Dreams
to Reality
green color image
03. SPEED AND FINESSE ON NURBURGRING
NEXT VIEW

04.
A SMOOTH JOURNEY THROUGH ICY ARJEPLOG GALLERY

The last journey in Arjeplog shows the Stinger adroitly handling icy roads without losing stability, the depiction of which was designed to assure that the Stinger provides a leisurely drive even in harsh driving conditions. WATCH EPISODE
Open Content
blue color image
blue color image blue color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
blue color image
blue color image
blue color image
blue color image blue color image
blue color image
From Dreams
to Reality
blue color image blue color image
04. A SMOOTH JOURNEY THROUGH ICY ARJEPLOG
NEXT VIEW

05.
THE FIRST ENCOUNTER GALLERY

As the Stinger completes the journey and arrives in reality, no one will be able to take their eyes off the stunning design and grand tourer-level performance, the moment from which people will be given the hope of starting a more thrilling life with the Stinger. WATCH EPISODE
Open Content
full color image full color image
full color image full color image
full color image full color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
full color image
Dreams are
Expressions of
The Subconscious
Mind.
Dreams are
Expressions of
The Subconscious
Mind.
full color image
full color image full color image
full color image full color image
From Dreams
to Reality
full color image
full color image full color image
05. THE FIRST ENCOUNTER

FROM DREAM TO REALITY

Can’t we make high-performance sport sedans available not just to the few, but the many? The proposal for ‘Epic Series’ came about with the concept of ‘everyday dream car’. The Kia Stinger is a sport sedan that encapsulates the carmaker’s brand vision for grand tourers (GT), and the campaign seeks to raise public interest in premium design and the high performance of GTs. As part of storytelling marketing efforts, the car first appears as everyone’s dream car in edgy black and white, then goes through a color transformation consisting of red, green and blue, sending a friendly message that it’s a sport sedan everyone can enjoy driving. Epic Series begins by showing off the Stinger’s attractive design. Red represents burning passion and power that defy gravity, while green depicts the car nimbly navigating a long route through canyons with precision and alacrity, and lastly, blue shows off steady driving in the elements due to its advanced stability and traction control systems. The scene when the Stinger finally stands close to viewers in a fierce manner has an implication that people’s dreams and those of KIA Motors meet to create an energetic everyday experience that can help people continue to pursue their own values.
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