“Starting MSRP” is manufacturer's suggested retail price (MSRP) for base model trim. Rio S with Technology Package Shown - priced higher at $18,590 MSRP. MSRP excludes destination and handling charges, taxes, title, license, options and dealer charges. Actual prices set by dealer and may vary. Kia America, Inc. reserves the right to make changes at any time as to vehicle availability, destination, and handling fees, colors, materials, specifications, features, accessories, packages and models. Not responsible for typographical and computer errors. Other options available for other trim levels. Some color, package, and option selections may include, exclude, or require the purchase of additional options and packages. All exterior and interior images and specifications contained on this website are based on latest product information available at the time of posting and may vary slightly from actual product. See retailer for details.