UEFA EUROPA LEAGUE
GET INTO THE GAME WITH KIA
OFFICIAL PARTNER OF THE UEL 2018
Kia is proud to be the Official Partner of the UEFA Europa League for 2018 to 2021! The UEFA Europa League is one of the world’s largest professional club football competitions, involving 48 clubs from 27 countries. That's a total of 205 matches being played during the 2018-19 tournaments, attracting 1 billion football fans!
Official Match Ball Carrier
As part of Kia's partnership with the UEL, we decided to send some lucky fans to the games to experience the excitement first hand as the Official Match Ball Carriers. Kia’s Official Match Ball Carriers can enjoy a once-in-a-lifetime experience of carrying the Official Match Ball out on to the pitch in front of packed stadiums across the continent, leading out the referee, match officials and players.
The 2018 Official Match Ball Carrier competition has now ended but stay tuned for the 2019 competition.
THE HERO'S WALK
Huge Arsenal FC fan Jaiden enjoyed a moment of a life time thanks to Kia when he led out the Gunners for the UEFA Europa League tie against FC Vorskla. Jaiden describes why he loves Arsenal FC so much, who his favourite player is, and his feelings during The Hero’s Walk as an Official Match Ball Carrier. Watch below to see his unbelievable journey.
EUROPA LEAGUE WEEKLY
Kia are also developing UEFA Europa League weekly episodes, giving a preview to football fans around the world about upcoming matches, highlights of previous games played and an update on players to watch in the UEL Daily Fantasy. The weekly episodes provide an insight into the football teams preparing for the matches ahead and they showcase the thoughts of football legends like Nani, Adil Rami and Hernán Crespo.