Kia ProCeed majors on style, dynamics and comfort
So often in the automotive industry, we’re let down by enticing, design-led concept cars that ultimately become bland, unadventurous production models that fail to deliver on their promise. Fortunately, that criticism can’t be levelled at the All-New ProCeed.
The striking ‘shooting brake’ body has been largely unaltered from the 2017 concept. Compared to the rest of the Ceed family, the ProCeed’s sloping roofline and raked-back silhouette combine to give a more coupé-like shape. Mix that with a lower overall height and new styling features, such as the wide rear bumper and the signature LED tail lights, and you get a stunning car that exudes dynamic intent.
ProCeed interior – calm and comfortable
Step inside the ProCeed, and you’ll quickly notice that that beauty runs more than skin deep. Open the door of the ‘GT-Line S’ and the 10-way power-adjustable memory seat moves back to make it easier to get in. Push the start button, and the seat automatically moves back to your preferred set-up. You can even have two different settings saved, which is great if you share the car with another driver – no need to spend ages getting comfortable, your perfect seat set-up can be recovered at the touch of a button.
Speaking of comfort, you notice immediately that there has been plenty of effort to ensure the driver is seated comfortably. For starters, every car comes with adjustable lumbar support as standard, and the driver's seat is perfectly aligned with the steering wheel and pedals, so you get a natural, relaxed seating position. That’s vitally important when you consider that many company car drivers can spend several hours per day behind the wheel. The materials used all look, feel and even smell premium – and that’s true of the interior as a whole.
Even the centre console and dashboard are angled towards the driver – to make it easier for the driver to adjust settings without losing concentration on the road.
Packed with features that take the stress out of driving
If the ProCeed’s interior feels premium, so too will its ample feature list – this car is staggeringly well equipped. Every car features Kia's 8.0-inch 'floating' touchscreen infotainment system as standard, which offers navigation and Kia Connected Services powered by TomTom®. This can provide the most up-to-date maps and help you avoid traffic, so you and your drivers don’t waste time stuck in unnecessary jams. It also boasts Apple CarPlay™ and Android Auto™ with full Bluetooth® smartphone integration – so you can stay safely connected while out on the road, and avoid missing important calls.
Automatic headlights, rain sensing wipers, heated front seats and steering wheel and smart entry system also come as standard across the range. And, to make life even easier for the driver, every ProCeed is also equipped with cruise control, a reversing camera and rear parking sensors, as well as a whole host of advanced safety technologies.
And, to take further stress out of driving there’s Smart Cruise Control with Stop and Go functionality – a dream on a long motorway cruise. Simply set your desired speed and the ProCeed will maintain a gap to the car in front, even if it slows down to a stop, the ProCeed will do the same, and even creep along in a jam – a great way to stay safe and relaxed when faced with frustrating road conditions.
Performance to match
Power comes from a choice of three engines – two petrol, one diesel. The first is the all-new free-revving, turbo-charged 1.4-litre T-GDi unit, which produces 138bhp.
This unit glides effortlessly up to motorway speeds thanks to its usefully low down 242Nm torque coming in at just 1,500rpm. It’s a wonderfully flexible unit that does a great job of balancing performance with efficiency. It’ll go from 0-60mph in just 8.8 seconds, while still achieving 45.6mpg on the WLTP combined cycle.
Also available is an all-new 1.6-litre CRDi diesel engine with 134bhp. The new engine uses compact and lightweight components and enhanced combustion technology to help maximise fuel efficiency while offering impressive driving performance.
The high-performance ‘GT’ variant is powered by a 1.6-litre T-GDi engine, identical to that found in the Ceed ‘GT’.
All versions come with Kia's seven-speed auto Dual-Clutch Transmission (a slick-shifting six-speed manual is also available on ‘GT-Line’). The DCT transmission allows for imperceptibly smooth gear changes, providing a refined, relaxing drive on any road.
If a more dynamic drive is your style, simply hit the Sport button and you can enjoy quick-fire gear shifts with the metal alloy steering wheel paddles. You’ll also notice more eager throttle and transmission responses, while the steering weights up to offer more urgent response to inputs.
In fact, it’s clear that plenty of effort has been put into how the ProCeed rides and handles. On fast stretches of winding road, you can experience the ProCeed’s keenness to turn in, and its impressive ability to manage body roll. It’s strikingly agile, too, which makes its ability to provide a calm, relaxed drive all the more impressive.
Given the impressive specification of the ProCeed, you may well be expecting a plethora of advanced safety technologies – you’d be right to do so. Whether you’re a fleet manager or own a company car, driver safety is paramount, and Kia has equipped the All-New ProCeed with that in mind.
The generous list of standard safety technologies includes High Beam Assist (HBA), Driver Attention Warning (DAW), Lane Keeping Assist (LKA) with Forward Collision-Avoidance Assist – City (FCA).
The ‘GT-Line S’ is also fitted with Lane Following Assist (LFA), which detects road markings to help keep the ProCeed in the centre of its lane on the motorway. The advanced system uses external sensors and controls acceleration, braking and steering to maintain a safe distance from the vehicle in front, from standstill up to 81mph.
‘GT-Line S’ also comes with Smart Cruise Control with Stop and Go, Speed Limit Information System (SLIF), Blind Spot Collision Warning (BCW), and pedestrian detection with haptic steering wheel warnings for the Forward Collision-Avoidance Assist system (FCA).
And of course, every ProCeed is equipped as standard with Kia’s Vehicle Stability Management (VSM), which ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.
This suite of advanced features will not only help to keep you or your drivers safe, but also help to avoid unnecessary minor accidents – keeping your car on the road and your SMR costs down.
Style and space
In spite of the ProCeed’s striking design and dynamic prowess, it remains a remarkably practical car. For example, to compensate for the sloping roofline, the rear passengers’ seating has been adjusted to create more head and leg room – even six-foot-tall passengers will have no trouble getting comfortable.
The ProCeed offers a cavernous 594-litre boot – that’s 50 per cent larger than that of the Ceed five-door hatchback. There’s no boot lip, and the low ride height makes it remarkably easy to load and unload. The ‘GT-Line S’ offers 40:20:40 split-fold rear seats (60:40 on ‘GT-Line’ and ‘GT’), which can be folded with a single touch from a lever inside the tailgate.