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CES 2019

Amplify Your Joy withEmotive Driving

We at Kia Motors are dedicated to ensuring that driver enjoyment
remains a top priority in the coming era of future mobility.

Thanks to advanced technology that identifies your needs and emotional state of mind
in real time, Kia strives to deliver a fully customized driving space that leads to
a highly intuitive, unsurpassed in-vehicle mobility experience.

KIA FUTURE TECHNOLOGY

Technology that reads your emotions

R.E.A.D. System

Real-time Emotion Adaptive Driving System

Meet R.E.A.D. System*, a future mobility technology that
deciphers drivers’ emotions and simultaneously optimizes the in-vehicle environment
for seamless comfort and pleasure.

R.E.A.D. System creates a personalized driver’s space
(lighting, sound, cabin temperature, seat vibration and scent) centered on the human senses
by continuously assessing the driver’s emotional state through
detection and analysis of bio signals (facial expression, heart beat, etc.)
with the help of AI machine learning.

01 ACTIVATE

Look straight ahead
and hold the steering wheel

02 AUTHORIZE

Senses your facial expression
and vital signs

03 ANALYZE

Analyzes your past reactions
to various driving conditions

04 NAVIGATE YOUR EMOTION

Optimizes lighting, sound, scent,
air conditioning, seat vibration, etc.

Technology that reads your eyes and fingertips

V-Touch

Virtual Touch

V-Touch, the world’s first virtual touch-type gesture control technology that enables
effortless control of numerous vehicle features with the simple swipe of a finger.

V-Touch tracks the occupant's sightline and fingertip position with a 3D camera, then instantly and accurately
controls the desired vehicle feature. Its simple yet sophisticated user interface is unparalleled
compared to other preexisting gesture control systems.

Kia is making the future of mobility as easy and intuitive as possible by replacing
the need to physically press buttons or give voice commands
with a simple glance and movement of your fingertip.

01 WAKE UP

Activate with ‘Hi Kia’
voice command

02 POINT

Point at the vehicle function
you want to control

03 ADJUST

Click, rotate or swipe

04 EXPERIENCE

Control numerous features
with your fingertip

CES 2019 Films

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Sunfish (Mola mola) Episode 1 R.E.A.D. System Sunfish (Mola mola) Episode 1 R.E.A.D. System
Sunfish (Mola mola) Episode 2 V-Touch Sunfish (Mola mola) Episode 2 V-Touch