Football has the power
to move the world as one.
Beyond the pitch, it connects
generations and cultures and moments.
Within this journey shaped by FIFA,
Kia moves forward as a long-term
partner —
nurturing both the present
and future of the game,
guided by our
brand slogan, “Movement that inspires.”
FIFA
FIFA has created the world's most powerful
stage, bringing people together through
football. Across borders and languages,
football has become a global culture —
deeply embedded in everyday life around
the world.
This global influence closely aligns with Kia's
values: connecting people and the world
through movement. Through its partnership
with FIFA, Kia continues to create
meaningful moments that inspire connection
and engagement.
has stood
alongside the passion of football fans around the world. To
help this global celebration reach more people, Kia has supported tournament operations and mobility in efficient
and responsible ways. Building on this experience, Kia continues to work with FIFA to help shape the future of sustainable mobility.
Across FIFA's international tournaments, Kia has served as the official mobility partner, ensuring seamless movement for players and
officials. Even behind the scenes, Kia keeps the game moving — supporting the moments that shape football on the world's biggest stage.
Kia continues to support FIFA's diverse football stages — from youth
and women's tournaments to futsal and the eWorld Cup — where the future of the game takes shape. Through this commitment, football becomes a platform for inclusion, reinforcing the value of a sport that
is open to all.
as part of everyday life.
The FIFA Fan Festival is a celebratory space where fans come
together beyond the stadium. At the festival, Kia offers mobility-
focused experiences that bring the excitement and culture of football
to life.
Kia's brand booth is a space for meaningful interaction with fans — where the future of mobility comes to life. Through its EV lineup, Kia clearly expresses its identity as an electrified brand and its vision for sustainable mobility.
Beyond individual tournaments, Kia has partnered with numerous international
football competitions organized by FIFA. The FIFA World Cup 2026™ marks another meaningful milestone in this journey, continuing a long-standing partnership built on shared values.
Philippines 2025™
Seychelles 2025™
Australia & New Zealand 2023™
Morocco 2025™
Colombia 2024™
Uzbekistan 2024™
2026 FIFA World Cup™ Stage: The Kia OMBC
The Official Match Ball Carriers (OMBC) are children who dream of becoming future football stars. As an official program of the FIFA World Cup, they walk onto the pitch alongside the players and hand the official match ball to the referee — marking the
opening moment of each match at the 2026 FIFA World Cup™.
Through football, Kia connects
with fans around the
world,
sharing emotion and inspiration.
Believing in the true power of inspiration
that sport delivers, Kia moves forward — toward
sustainability and innovation.
Beyond the game,
Kia brings greater possibilities
and lasting value to the world.
