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New Kia Optima

Always Surround Yourself With Smart Partners

All-New Kia Optima


You work hard. And smart. And your car should do the same. As well as being full of bright ideas, assistive technologies and clever ways to stay connected, the stylish all-new Kia Optima delivers advanced safety and comfort technologies for perfectly stress-free driving. In essence, it is designed to help you make the most of every opportunity on your journey to success.

Never Stay Still. Always Keep Pushing the Boundaries

First impressions are key in business. And lasting impressions even more so. The exterior styling of the all-new Kia Optima combines athletic poise with expressive sharp contours, contemporary surface detailing and more road presence than ever – giving it an outstanding design for extraordinary individuals.
Built with an obsession for fine details and exacting quality standards fit for the executive lifestyle, the cabin inside the all-new Optima exceeds expectations in every respect. From the modern styling and increased spaciousness to the superior materials and pioneering technologies.


Strive To Deliver More Than Expected In Everything You Do


Bi-Xenon Headlamps

Enhance your level of visibility at night – with dynamic bending lights that automatically adjust your beam to the curves in the road ahead and to the brightness of other vehicle lights and road conditions. Just another bright idea for even greater safety in the all-new Optima.
Did you know:
44% of all ideas
are produced while
inside a car

Reduced Interior Vehicle Noise

The all-new Optima cabin boasts less noise, vibration and harshness (NVH) than ever before. Making it just perfect for enjoying maximum concentration and maximum relaxation at the same time – shielded from all the distractions of the world outside.

Ventilated Front Seats

Taking comfortable seating one step further, the front seats in the all-new Optima cabin circulate warm or cool air – depending on the weather outside – to make sure you’re never too hot and never too cold.
  1. I love to be cool in summer and warm in winter.
    The ventilated seats do just that, so I can always give 100%.
  2. It’s a genuine relief to know my phone is always charged –
    even without the cable.
  3. I love shutting the Optima car door and just enjoying the
    sound of silence.
  4. I enjoy making a statement the moment I pull up outside a
    client's office.
  5. Being told about everything from traffic news to speed
    cameras means I can concentrate on other business.

Wireless Cellular Phone Charging System

You’re on the phone all day and constantly having to check your battery? Those days are now over. In the all-new Optima you can charge your phone simply by laying it on the centre console.

Navigation System

You pride yourself on leading the way. Let the new Kia Connected Services package make sure you always find your way too. As well as standard directions to keep you on course, it gives you real-time updates on traffic, speed limits (1) local attractions, the weather, and much more. Fitted as standard, the on-board navigation system includes 7 years of map updates and live services. Integrated WiFi rounds off the package (2).

Premium Sound System

Who ever said business and pleasure don’t mix? With the optional, powerful 590 watt Harman Kardon Premium Sound System, you can indulge your passion for music and bring the enjoyment of superior audio quality to all of your future business trips.
Did you know:
In the first 3 months
of networking, an
shakes about 500
to 1,000 hands!

Smart Parking Assist System

Now you can even delegate parking - with the Smart Parking Assist System (SPAS). It uses ultrasonic side-mounted sensors to reverse the car automatically into parallel and perpendicular spaces, absolutely hand-free! All you have to do is accelerate and brake.

Know your Strengths. Rely on Smart Partners to Do the Rest

Advanced Smart
Cruise Control

Take your foot off the pedal and let the Optima take over for a while in cruise mode – with ASCC, which maintains a preset speed and distance from the car ahead using radar.

Autonomous Emergency
Braking (3)

Like all the best assistants who know things before you do, the Optima’s AEB system detects potential collisions ahead earlier in advance and applies the brakes accordingly.

Around View

You always like to have the full picture? Cameras on each side of the Optima give you a 360° bird's eye view of the space around you while parking or at speeds below 20 km/h.

7-year warranty (4)

Having passed rigorous tests for reliability and durability, we’re proud to offer the all-new Kia Optima with our industry-leading warranty. It gives you bumper-to-bumper coverage for absolute peace of mind (unlimited for up to 3 years; 150,000 km from 4 years onwards). And it is even fully transferable to any subsequent owner while still valid, letting you maximise your car’s resale value if you come to sell it.

Quote Generator

Create your own personal quote of the day!
Answer the following 5 questions, create your own individual quote & share it on your social channel.
Your Quote:
Share your Quote
Do you dream
about your
business at night?
Have you ever
had a 9-to-5 job?
Are you just starting out
with your business?
Have you ever been so
excited about an idea you
can’t sleep?
Have you ever written an
idea down on a napkin?
Do you like an adventure?
Would you ever considering
Are you excited by luxury
Would you describe yourself
as a rebel?
Do you own more than 5
mobile devices?
Do you have new ideas all
the time?
Would you say you turned
your hobby into your career?
Do you suffer from self-
doubt on a daily basis?
Would you describe yourself
as an over-achiever?
Success comes from
standing out,
not fitting in.
Devote yourself to
an idea.
Go uncommon ways
to find the
Success is the
distance between
insanity and genius.
There are no speed
limitson the
road to success.
Don’t stop when
you're tired.
Stop when you're done.
Entrepreneurship is
not a job –
it's a lifestyle.
Always deliver more
than expected.
Creativity is the
greatest rebellion
in existence.
Passion never
Punk isn't about
mohawks. It's about
not conforming.
Diamond is coal
that did well
under pressure.
The tougher it
gets, the
cooler I get.
To create well I
have to be in a good
mood, happy and cool.
Efficiency is utilising
existing material to the
best advantage.
Surround yourself
with those on the
same mission as you.
is about translating
vision into reality.
Working hard and
working smart are
often different things.
Once you're over the
hill you begin
to pick up speed.
Fix your eyes on
perfection and you'll
speed towards it.
The best view comes
after the
hardest climb.
Picture your goal
in your mind's
eye to reach it.
Success is not a
destination but the
road you're on.
A kindness received
should be returned
with a freer hand.
People forget, but
they never forget
how you made them feel.
Work hard in silence.
Let success be
your noise.
Be still and cool
in thine own
mind and spirit.
Silence is a source
of great strength.
The quieter you
become, the more
you can hear.
Well-timed silence
hath more eloquence
than speech.
Simplicity is
the key.


50% of all entrepreneurs are serial company founders. We understand. We also produce quality in series ...

Being a Fleet Manager

You need a wide range of services, and the most important one is to count on a partner, at international, national and local level. We are able to provide you with a desirable product range, extensive warranties, excellent Total Cost of Ownership (TCO) and competitive CO2 levels. All things considered, we are offering you a very special fleet and a very special team behind it. We would love to support your business.
Get more Fleet information
Quality commitment
  • Award-winning Design
  • Market-leading build quality, as demonstrated by JD Power, the trusted source for new car quality ratings
  • Industry leading 7 Year Warranty(4)
ECO Dynamics
  • Refined, ultra-reliable engines balance performance with efficient, greener driving.
TCO - Total Cost of Ownership
  • Aligned to a value for money proposition
  • Significant more value than competitors
  • Low fuel consumption over the whole range
  • Low prices and a high residual value
  • Low taxation and competitive insurance
Fleet Sales Manager:
Mr. Mark Howlett
Phone: +49 69 850 928 313
(1) TomTom Speed Camera Service
Most governments and local authorities agree that the TomTom Speed Camera service makes driving safer. At Kia we comply with local legislation and where necessary adapt our practice.
Click here for general regulations
(2) 7 years of map updates
As part of our extensive quality promise, each new Kia vehicle that is factory-fitted with an LG navigation device is entitled to six free annual map updates. A unique offer that ensures your navigation system is always up-to-date.
The program applies only to new Kia vehicles purchased after February 28, 2013 with factory-fitted LG Navigation devices. Labor fees may occur at the service point for the time allocated to perform the update. The 7 Year Map Update program provides six map updates as Kia vehicles already come with the latest available map from the factory. The warranty of the navigation system is not affected by this program. Kia does not bear the responsibility for the quality of the map data supplied by the map data supplier Navteq.
(3) Autonomous Emergency Braking System
The Autonomous Emergency Braking System (AEBS) is an assistance system and does not relieve the driver from his/her responsibility to safely operate the vehicle at any time. The driver still has to adapt his/her driving behaviour to his/her personal driving capabilities, to the legal requirements and to the overall road and traffic conditions. AEBS is not designed to drive the vehicle autonomously. For further information, please refer to the owner’s manual.
(4) Kia 7-year/150,000 km new car warranty
Valid in all EU member states (plus Norway, Switzerland, Iceland and Gibraltar), subject to local terms and conditions.