Kia and FIFA: Global Partners on the World Football Stage

How does the global partnership between Kia and FIFA take shape at the FIFA World Cup 2026™? As the official mobility partner, we at Kia present comprehensive support that is innovative and inspires the world:

 

• To support the FIFA World Cup 2026™ in the United States, Canada, and Mexico, Kia handed over a fleet of 660 operational vehicles.
• Kia carries a global campaign titled "Inspiration Connects Us All" which believes that inspiration can unite individuals, communities, and generations.
• The Official Match Ball Carrier (OMBC) program provides an opportunity for 104 children aged 10 to 14 from all over the world to deliver the official match ball to the referee.

 

Football has a magical power to transcend the boundaries of different countries, cultures, and languages. We at Kia truly believe in this unifying power and are committed to continuing to take a central role. In fact, Kia has been the Official Mobility Partner of FIFA since 2007.

 

This long-term dedication is our concrete manifestation of supporting the development of the world's most popular sport. Through this global partnership, we at Kia do not merely act as a sponsor, but act as a prime mover of mobility innovation. We always strive to ensure every wheel of FIFA tournament operations runs perfectly, safely, and sustainably until the upcoming year 2030.

 

Support of 660 Fleets for Seamless Global Mobility

 

The scale of the 2026 world cup tournament is truly extraordinary, considering its implementation is spread across various cities across countries. Therefore, to support the FIFA World Cup 2026™ in the United States, Canada, and Mexico, Kia handed over a fleet of 660 operational vehicles.

 

This prestigious fleet includes our flagship vehicle lines such as Telluride, Sportage, Carnival, K4, Niro, EV9, EV5, to Sonet. These functional vehicles will be actively used to ensure the movement of athletes, officials, and organizing staff takes place without a hitch.

 

This massive mobility support confirms our readiness at Kia to provide reliable global automotive technology. In fact, we also designed special shuttle services in the cities of Los Angeles and Vancouver to provide a comfortable travel experience for visitors attending to celebrate this sports festival.

 

Uniting Generations Through the "Inspiration Connects Us All" Campaign

 

More than just facilitating transportation, we at Kia have a vision to touch the hearts of fans all over the globe. As a concrete manifestation of this vision, Kia carries a global campaign titled "Inspiration Connects Us All" which believes that inspiration can unite individuals, communities, and generations.

 

This inspiring campaign is designed to revive the spirit of togetherness and positive energy both on and off the field. In various areas of the Stadium Fan Experience and FIFA Fan Fest™, fans can directly feel an immersive experience that connects their love for football with our mobility vision.

 

The interactive activities we present are very diverse. Visitors can enjoy the creation of digital Custom Player Cards, explore the special Country & City-Themed Vehicle Displays, or take pictures at the Tri-Net Booth area representing the charm of the three host countries. In addition, Kia also fully supports the FIFA World Cup Trophy Tour series to bring the pride of the world cup trophy closer to the global community.

 

Realizing the Dreams of the Nation's Children Through the OMBC Program

 

We believe that the future of sports and innovation lies in the hands of the younger generation. This is why children's talent empowerment programs have always been a main focus in our global partnership. Taking a role in this prestigious tournament, the Official Match Ball Carrier (OMBC) program provides an opportunity for 104 children aged 10 to 14 from all over the world to deliver the official match ball to the referee.

 

This step does not just provide a rare experience for them, but becomes a symbol of courage to dream big from an early age. Even more proudly, the OMBC Program and the Kia OMBC Cup™ are also supported by the presence of football legend and Kia Global Ambassador, Thierry Henry.

 

Thierry Henry's involvement in this initiative is also strengthened by the symbolic concept of the "49th Team". This inclusive campaign that goes beyond the 48 official participating countries affirms a strong message that the spirit of sports, inspiration, and unity are never limited by national boundaries.

 

From the World Stage to Local Spirit in Indonesia

 

We certainly also manifest the echoing excitement of this FIFA partnership for the people in the homeland. We at Kia Sales Indonesia always strive to translate these global values into various relevant local activities.

 

Our active participation in various national automotive exhibition events such as IIMS is proof that this innovation is present very close to the lifestyle of Indonesian consumers. We are ready to bring this world competition atmosphere to continue inspiring future generations, in line with our transformation spirit as a visionary mobility brand.

 

Celebrate Football Euphoria at Kia Experience Week

 

The spirit of endless unity and innovation is the core of the "Movement that inspires" philosophy that we always echo. This global partnership proves Kia's dedication to always being at the forefront of creating superior vehicles, while at the same time presenting meaningful emotional moments for world football lovers.

 

Do not let this incredible spirit stop just as a story. We enthusiastically invite you to join this global euphoria and directly experience the greatness of the vehicle lineup supporting world-class tournaments. Let's celebrate your smart mobility movement by registering exclusively through Kia Experience Week. Discover our technological innovations and realize your premium mobility standards today!