Global brand campaign

Kia Drives to Surprise

Our obsession with building incredibly high-quality
automobiles has led Kia to reach historic milestones.
Follow Kia’s journey
and discover the record breaking results we create.

Your voice becomes our road This road becomes our vision The Power to Surprise KIA

We are proud to introduce how Kia demonstrates
strong performance as a global brand in terms of
brand power and value.

Breaking our sales record: More than 3 million vehicle
sales a year; On a shipment basis, we surpassed the 3 million vehicle sales mark for the second consecutive year with 3,050,908 vehicles sold in 2015 versus 3,041,685 units sold in 2014.

Continued brand growth: Rises to 69th in Interbrand’s
2016 Best Global Brands report; The global value of the Kia brand has grown by 12% over the last year, reaching 6.3 billion USD in 2016. Interbrand attributes this spectacular growth to ‘the world-class Kia product line-up, and engagement with worldwide communications activities centered on developing the brand’s image’.

We have confidence in the quality and durability of
every car we offer. Kia has championed numerous
quality-related certification authorities worldwide.

J.D. PowerHighest Ranked in Initial Quality

** Disclaimer >

*Disclaimers

J.D. Power: The Kia Soul received the lowest number of problems per 100 vehicles among compact multi-purpose vehicles in the proprietary J.D. Power 2016 Initial Quality Study. Study based on the responses from 80,157 new-vehicle owners, measuring 245 models and measures opinions of new 2016 vehicle owners after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2016. Your experiences may vary.
Visit www.jdpower.com.

J.D. Power: The 2016 Kia Sportage received the lowest number of problems per 100 vehicles among small SUVs in the proprietary J.D. Power 2016 Initial Quality Study. Study based on the responses from 80,157 new-vehicle owners, measuring 245 models and measures opinions of new 2016 vehicle owners after 90 days of ownership. Proprietary study results are based on experiences and perceptions of vowners surveyed in February-May 2016. Your experiences may vary. Visit www.jdpower.com.
IIHSTop Safety Pick +

When equipped with optional front crash prevention (only applies to models sold in the U.S.)
Kelly Blue BookBest Buy Award

2016 Optima
‘Kelley Blue Book Best Buys of 2016: Midsize Car’

The latest 2016 Optima was awarded as the Midsize Car Best Buy Award
from Kelley Blue Book's KBB.com. Optima was praised for its power, value, technology,
roominess, comfort and exceptional warranty.
Auto BildFirst Place in Quality Report

First place in Auto Bild magazine's
Quality Report 2015

Kia Motors has been named in first place according to the
Quality Report 2015 published by Auto Bild magazine (issue 50/2015),
which rates customer satisfaction, reliability and
long-term quality of the 20 leading automotive brands on the German market.

We design Kia vehicles to be reliable and beautiful to drive.
Over the last decade, the design industry has taken notice.

BUSANAUTO, S.L.

Global brand campaign

Kia Drives to Surprise