Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia Motors Corporation are teamed up together to promote Kia’s ‘exciting & enabling’ brand values worldwide.
Nadal has been featured in many Kia’s global advertising campaigns in TV and print media since his partnership with Kia Motors Corporation in 2006. He has been also helping to promote the Kia brand by taking part in various initiatives held by the automaker, including major international motor shows.
Hyoung-Keun Lee, Vice chairman and CEO of Kia Motors corporation, said, “We are continuously developing and enhancing the Kia brand through the sponsorship of world class sports tournaments like the Australian Open. Rafael Nadal, with his young dynamic & exciting on-court presence, is the perfect partner to help building the Kia brand by promoting our ‘exciting and enabling’ image worldwide.”