Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia Motors Corporation are teamed up together to promote Kia’s ‘exciting & enabling’ brand values worldwide.

Nadal has been featured in many Kia’s global advertising campaigns in TV and print media since his partnership with Kia Motors Corporation in 2006. He has been also helping to promote the Kia brand by taking part in various initiatives held by the automaker, including major international motor shows.

Hyoung-Keun Lee, Vice chairman and CEO of Kia Motors corporation, said, “We are continuously developing and enhancing the Kia brand through the sponsorship of world class sports tournaments like the Australian Open. Rafael Nadal, with his young dynamic & exciting on-court presence, is the perfect partner to help building the Kia brand by promoting our ‘exciting and enabling’ image worldwide.”

Rafael Nadal said, “I am delighted to have this opportunity to represent a world class automaker such as Kia Motors Corporation. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court.”

Nadal took the world of tennis by storm when he made his professional debut in 2001 at the age of just 16. He won 10 titles before turning 20 years-old, which is the achievement unsurpassed in the Open era. And he won the French Open against Roger Federer in 2011 which brings him a record-tying 6th victory at Roland Garros.

Nadal has been a respected role model as our global ambassador for the last five years by remarkable sportsmanship and victories, which has noticeably boosted the Kia brand in the global market. In 2011, Kia Motors Corporation has extended the partnership with Nadal until 2015 anticipating more synergy effects connected with sponsorship of Australian Open.