Australian Open

Kia, The Major Sponsor Of The Australian Open

Kia, The Major Sponsor
Kia Motors Corporation has been expanding the scale of its sports sponsorship for some years now. Kia is developing itself very much into a sporty brand, designed to appeal to younger drivers with an emphasis on excitement and versatility.
The longest running major sponsor with 17 continuous years
Since its first sponsorship with the Australian Open in 2002, Kia has been participating in the tournament as the Major Sponsor to promote and support for the successful event. In January 2013, Kia announced that it will extend its agreement as the major sponsor of the Australian Open for an additional five years through to 2018. The new deal cements Kia as
the longest running major sponsor of the event, with 17 continuous years of commitment to the first tennis Grand Slam tournament of the year.

partnership with the Australian Open

Supplied over 100 new Kia vehicles to the Tennis Australia every year
Kia has been in full charge of providing the best transportation services since the day one of its partnership with the Australian Open. Over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable participation of the world's top tennis players, VIPs, officials and media.

Kia, To interact with The Fans

Provided innovative programs to interact with the fans
Interacting with the fans with innovative interactive programs around the tennis court has been a rewarding experience for Kia. Kia has been activating a number of exciting programs, such as the 'Kia Greatest Fan', to bring fans together and provide an unforgettable experience during the tournament.
Not only providing courtesy vehicles to support the smooth transportation service for the Australian Open, Kia also displays its newest line up around the tennis courts and live sites to exhibit and promote its cutting edge technology and state-of-the-art styling to international audience.
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For fans around the world, Kia activates a global marketing program called 'Kia Lucky Drive to Australia', which can provide global tennis fans with more opportunities to come and see Australian Open. Kia also participated in Ball Kids program by sending 20 Korean ball kids to the Australian Open since 2004.

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Australian Open, The Grand Slam of Asia Pacific

About Australian Open

The Australian Open is a major tennis tournament held annually over
the last fortnight of January in Melbourne, Australia.

First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – The other three being the French Open (Roland Garros), Wimbledon and the US Open. It features men's and women's singles, men's, women's, and mixed doubles and junior's championships, as well as wheelchair, legends and exhibition events.
The tournament was contested on grass from 1905 to 1987 and it has been held on hard courts since 1988. Mats Wilander was the only player to win the tournament on both grass and hard courts.
The Australian Open typically has high attendance, second only to the US Open.
It was also the first Grand Slam tournament to feature indoor play during wet weather or extreme heat with its two primary courts, the Rod Laver Arena and Hisense Arena, equipped with retractable roofs. It was the only Grand Slam tournament
that features indoor play until the Wimbledon introduced a retractable roof for Wimbledon's center court in 2009.

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