Since 2008, Kia Motors Slovakia (KMS) had been setting aside a set portion of employees’ wages to create the KMS Fund. With the accumulated fund, KMS carried out various social outreach projects in 2009, one of which was Our Žilina project. Our Žilina project aims to raise the quality of life for the residents of Žilina, where KMS is located. We received project proposals from 74 non-profit organizations in the area and KMS employees selected 14 of the proposed projects. Of note, our employees did not merely provide financial support but they worked with other volunteers to provide manpower and IT and HR assistance for the selected projects. Our Žilina project created a new local volunteer network, heightened our employees’ spirit of volunteerism and resulted in hands-on participation in issues of local concern.